May 14, 2020Nailing UX with fast font deliveryLet’s face it: the Internet is all about text. There. I said it. Textual content is still the foundation of the Internet. However little thought seems to be given to actual text delivery. …Fonts5 min readFonts5 min read
Feb 21, 2019How Magnet.me switched its images to the WebP format in productionSwitching all images on a big site is no trivial task. Yet this is exactly what Magnet.me did in the first half of 2018 in order to improve performance for our users. …Web Development5 min readWeb Development5 min read
Feb 5, 2019When your client is suddenly not “200 OK”Fat chance that if you are a software engineer who mostly works on applications exposed through browsers, you don’t think a whole lot about the network. Sure it’s there to get your content to the user. And you probably thing about download times and the like a bit. But in…IP7 min readIP7 min read
Jun 8, 2018“We’ll do that later”: how to improve your HTTP response cycleWhen we started developing inventid in Ruby on Rails we quickly realized several things: Ruby is not particularly fast, Nor is doing stuff inside an HTTP request, Yet we have to maintain a ridiculous level of fast and concurrent HTTP responses to function. That sounds like a dilemma. And at…4 min read4 min read
Apr 1, 2018Stop that DSL!Yup, hold it right there. That is a weird saying from a Ruby enthusiast though. So how come? The DSL pandemic At some point part of the Ruby community decided we needed a DSL for #everything. Instead of a DSL, I might focus the energy on improving Ruby’s speed or garbage collection but…Rails5 min readRails5 min read
Oct 11, 2017Don’t be a dev for a day and automate everything — an inventid case studyIn every company, there will always be some kind of waste: Time spend badly. In general this is true no matter your size, there will always be something. Obviously we are no different. However I learned that solving waste can be easy. Identifying it is not. Let me give you a picture inventid is a completely…Small Business5 min readSmall Business5 min read
Sep 26, 2017Creating emails with the Maily API — A how to (part 2)So last time we got to an awesome email setup with componentized, responsive HTML emails (without hating ourselves) using React. For some more fun, let’s add some additional stuff now! Text emails (we need to send those along anyhow), Localized texts (because your customers may prefer another language), Open tracking…React5 min readReact5 min read
Sep 1, 2017Creating emails with the Maily API — A how to (part 1)These blogpost will be different from my previous ones, as I will show you how to setup a beautiful maily environment on which you can develop you HTML and text emails, using React and MJML. In this how-to I will guide you through all the required steps. At the end…Email Marketing5 min readEmail Marketing5 min read
Aug 20, 2017Write proper HTML emails without hating yourselfWriting HTML emails has to be the biggest annoyance for every single developer. For reasons, email clients can only use HTML like done in 1995, webfonts are not supported properly, CSS can be ignored (depending on the client), and some old parsers are completely horrible (I’m looking at you Outlook…Email3 min readEmail3 min read
Jul 26, 2017Upgrading major Rails versions by just using your 92% test coverageSoftware testing is like brushing your teeth. Generally not that fun to do, but a couple of years later when everything falls apart, you wish you had done a better job early on. For us there were three good reasons to test. And it enabled us later on to perform…Ruby On Rails5 min readRuby On Rails5 min read
