You Say You Want a Revolution…But exactly HOW are you gonna change the world?

BUILDING A STARTUP IS PAINFUL AND DIFFICULT. Aurelia, RJ & Natasha are ready to help. Every week they share key insights to aid your journey to building the next Unicorn company.

The Beatles said it years ago, but you’re living it right now. Where do you start? Aurelia, Natasha and RJ are here to help!

You have to decide where the best base of operations would be — a major start-up ecosystem like New York or San Francisco or somewhere off the tech beaten path? Natasha has some thoughts that may surprise you!

Base your company outside of Silicon Valley — best piece of advice I can give to new entrepreneurs. Most entrepreneurs face the same challenges, but those challenges get amplified when you’re finding yourself competing for talent against giants like Facebook and Google — or worrying that the awesome engineer you just hired will be poached away from you by the next hot venture backed startup. Being a big fish in a small pond gives you the breathing room to figure out your product market fit, grow your team culture and scale without the distractions that entrepreneurs in tech hubs typically face. As an added bonus, you’ll probably be able to stretch your money further, giving yourself a longer runway to keep trying. @tashnosh

Now that you have somewhere to hang your hat, and have brought in terrific talent, you have to innovate, innovate, and innovate! Revolutions weren’t built on doing the same old, same old. Aurelia shares how she keeps things fresh.

My preferred method is to promote autonomy in an organization. This automomy is governed mainly by a common purpose-not centralized authority. This approach has been successful in creating exponential organizations. Also, incentives and competitions to encourage participation. Lastly, the employees need to see “the fruits of their labor” in some type of adoption of their innovation. @crewsin22

Finally, while the revolution may not be televised, it WILL be on social media. RJ has an amazing list of Do’s and Don’ts for best social media practices.

Social Media (SM) is a flowing ecosystem of images, tools, posts, ideas, and content at a very fast pace. Typically you will find success by building a SM strategy of your own that is flexible with continually checking of what is working and what is not. Make sure you ask yourself, what is the exact need you will be fulfilling for people following you and what will you consistently provide them? Some best practice Do’s and Don’ts area s follows:
1. Be Organized (Plan it all out first and then implement in time)
2. Make most out of tools and resources (For example: Apps that post/manage multiple accounts, browser extensions that allow quick access)
3. Automate everything you can (posting at optimal times, repetitive tasks on daily, weekly etc basis, auto replies for certain actions, hashtags that only show up in selected SM channels etc.)
4. Engage as much as you can (monitor interactions, reply to tweets, FB comments, follows, mentions, blog post comments etc. as much as possible)
5. Stick with your niche and post about specific to your industry/vertical
6. Last but not least, be regular and consistent in all aspects mentioned above.
1. Don’t do too much or too little (it does not have to be 11 posts an hour or 1 post every 2 weeks. Seek balance)
2. Not having enough quality content/Too much self promotion (either create original or share others’ quality content worth reading/sharing)
3. Not knowing your target audience (Go where your audience is, don’t just sign up for every platform and start posting)
You have to know that listening and responding is more important than broadcasting because that builds credibility. Learn how to engage your social media community and make a genuine effort to meet their needs while being a reliable resource. @RJ_CLU
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