Professionalism in Real Estate: 5 Best Real Estate Practices in 2015

Real estate is a competitive industry so rising to the top of the field requires operating in your A game. This encompasses several factors with professionalism leading the way. Agents and brokers that have a reputation of excellence, strategic goals, industry partnerships, social media presence, and 100 percent availability outperform their counterparts. Here is a review of these five best practices to engage in for 2015.

Cultivate an excellent reputation

Anonymous clout is a reputation that opens doors and makes first impressions on clients before the actual first meeting. Cultivating an excellent rep that is known as reliable, proactive, and getting results shows a level of professionalism that will keep agents busy. Showing up on time, dressed professionally, and being prepared for all options are more enhancements.

Develop annual strategic goals

Reviewing the numbers at year-end is a given. Following this with development of strategic goals based on lessons learned is a prudent best practice. It will serve as a blueprint that will come in handy during the busy year with open houses, closings, and marketing your business. In addition, consider pushing the envelope with goals that are just a little unreasonable as motivation to establish new markers of achievement.

Build professional partnerships

No man is an island is a cliché that real estate agents know to be true. Working with other professionals for moving a variety of properties has a plethora of benefits. There have been listings that just do not seem to move as predicted. Having a new perspective from a colleague can be the difference in closing the contract. A caveat is the unpaid marketing these relationships bring to the table.

Engage in social media

Top performers know how to stay relevant. With that said, they are certainly using the social media phenomenon to their advantage. Not only is this savvy, but it provides a marketing ROI that is unmatched. There are only four profiles that really matter including Facebook, Twitter, LinkedIn, and Instagram. These outlets are open doors to just about every audience interested in real estate.

Stay available

Staying in touch with clients and partners speaks volumes about your level of commitment. For those times when the life sign is on, ensure that does not mean unavailable. Setting clear boundaries for communicating on a schedule that works for all parties shows that organization is a part of your approach.

While a personal life is essential, managing the work-life balance is a sure sign of professionalism. Since you are the business, adding creativity to these best practices will tie the efforts together. Remember, every facet of interaction needs to reflect that each client is the top priority.

Roman Temkin is a real estate developer from NYC.