Best Digital Marketing Strategies For Marketing A Physical Book
The best digital marketing strategies start before your book is published. It takes time to reach potential readers, especially if you are a relatively unknown author. One you have your storyline, you should begin promoting your book so people are eagerly waiting for the publication date.
The key to marketing a physical book is to build excitement among your target audience without appearing like you are spamming them. Once your book is published, send one email announcing the big news to everyone on your email contact list.
Social Networks
Use social networking websites where you are likely to connect with people interested in your genre. Talk about your book’s progress and any challenges you’ve faced while writing. Next, post the publication date and let your followers know where they can purchase the book.
Don’t join every social network; you only have so much time in a day. Find out which social networks your target audience uses and then focus your efforts there. Besides Facebook and Twitter, there are niche social network, such as Goodreads, the social network for insatiable readers.
Create a Video
Promoting a non-fiction book with a video that you post on your own blog and on YouTube is the perfect way to introduce your book to a new audience. Read a chapter that offers real information and entices people to buy the book and read more.
Blogging
Create your own blog so you can pique interest with excerpts of your book. Buy a domain name that reflects your pen name and sign up with one of the free blogging platforms, such as Google’s Blogger. Learn how to promote your blog and update it often. Make sure there is a link to your blog on all the social networks that you use.
Include a photo of yourself and an author bio on your blog. You have to build a personal connection with your visitors, not just market to them.
Amazon
Buy an ISBN number and sell your book on Amazon. Direct your blog visitors to your book’s page on Amazon so they can buy the book there. Ask friends and family to post honest reviews of your book on Amazon.
Finally, remember that while writing is a calling, selling books is a business. You must adapt to technological change, and develop a sound digital marketing strategy. Online marketing is as necessary for physical books as it is for e-books.
