Pirates Apologize to Tarantino — Yes, Really

In most cases, if you are waiting for pirates to apologize, don’t hold your breath. But you’re not Quentin Tarantino.

The revered cult film director has been in hot water of his own lately for comments he made about cops, saying, “I’m a human being with a conscience,” he said at the rally. “And when I see murder I cannot stand by. And I have to call the murdered, the murdered and I have to call the murderers, the murderers.”

Tarantino later said the “bad apple” excuse for police brutality was a red herring, implying that police misconduct is the rule rather than the exception.

As Tarantino was backtracking from those comments, which were roundly condemned by police unions across the nation, another group was offering Quentin their mea culpa.

Online piracy group Hive-CM8 uploaded Tarantino’s latest blood-spattered epic, The Hateful Eight, to the ‘net long before it actually hit theaters. Typically, these things don’t get much notice. Most folks still wait to pay for the movie. Apparently, not Tarantino fans. The pirate version was viewed countless times, calling attention to the very embarrassed pirates, who offered the following apology:

“We feel sorry for the trouble we caused by releasing that great movie before cinedate even has begun. We never intended to hurt anyone by doing that, we didn’t know it would get that popular that quickly.”

Public Relations can be a strange business. Sometimes you field apologies from groups who are sorry for doing what they always do and plan to continue doing. This is one of those cases.

The apology continued: “We wanted to share this movie with the people who are not rich enough or not able to watch all nominated movies in the cinema.”

Yes, we get it. Pirates exist because some people don’t want to pay for stuff other people worked hard to create. Something the pirates know full well:

“Please support the producers and watch all movies in the cinema on a big screen, like you should do anyhow. The Producers need the money from ticket sales to get back the production costs.”

Damage control? Check. But will it be enough. Tarantino doesn’t seem like the kind of guy to forgive and forget.

Ronn Torossian is the CEO and founder of New York based PR company 5W Public Relations. 5WPR has offices in NYC, LA and Denver.