Five Tips To Punch Up Your Writing

Ross Cauvel
2 min readSep 18, 2019

#1: Sentence subjects are like jabs — quick ones set up knockouts.

Readers like a quick start. They like it when your words land easily and can be followed without confusion.

Keep the subject of your sentences reasonably short. Less than six words can be a good limit. This helps readers get to your verb faster, which tells them what…

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Ross Cauvel

Advertising copywriter, professional writer, father, surfer, skateboarder, environmentalist, fitness, health, and humor www.rosscauvel.com