Snapchat is NOT for Everyone — Don’t Believe the Hype…Here’s Why
Dakota Shane

There are too many social networks for most companies/brands to produce original content for all of them in any meaningful way. The goal has to be picking the right audience. Do you *need* the kind of attention Snapchat provides? For most companies and brands, the answer is no. They could find a similar audience that is much cheaper to access on Facebook and Instagram.