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Rowena Fernandes

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Rowena Fernandes

Drive conversions through Customer Experience

In the earlier article (March 2021), I mentioned about how customer experiences can help build brand awareness. However while working in…

Apr 30, 2022

Drive conversions through Customer Experience

Apr 30, 2022

Rowena Fernandes

Building Brand Trust with Behavioural Science

What is Brand Trust? With the rising mistrust due to breach of privacy, how can a brand continue to build trust?

May 28, 2023

May 28, 2023

Rowena Fernandes

Customer @ the Core

I recently read an article stating, “focus on the user and not on selling”. This statement resonates deeply, since we (marketers) in our…

Jun 29, 2022

Customer @ the Core

Jun 29, 2022

Rowena Fernandes

Top 4 Reasons why Employees can be Brand Assets to build your Brand

During this COVID-19 times, while we have all faced disruption in our lives. One thought that kept ricocheting in my head was — why are…

May 15, 2022

May 15, 2022

Rowena Fernandes

5 Key Steps to Grow & Manage Brands

To better understand this concept, let’s draw a parallel between Personal Branding i.e. Brand “ME” and “Branding”.

May 15, 2022

5 Key Steps to Grow & Manage Brands

May 15, 2022

Rowena Fernandes

Marketer’s Guide to Marketing Technology

As we enter a new year, the single most visible change has been in ‘the adoption of technology’ especially in the e-commerce space. There…

May 15, 2022

Marketer’s Guide to Marketing Technology

May 15, 2022

Rowena Fernandes

BRAND REPUTATION MANAGEMENT

May 15, 2022

May 15, 2022

Rowena Fernandes

Psychology in Digital Marketing

Rise of Digital Marketing

May 15, 2022

Psychology in Digital Marketing

May 15, 2022

Rowena Fernandes

Performance Branding — How, What and Why is it a better Marketing Strategy?

Let’s start by understanding the two terms (Performance Marketing and Brand Marketing) which forms the bases of Performance Branding by…

May 15, 2022

Performance Branding — How, What and Why is it a better Marketing Strategy?

May 15, 2022

Rowena Fernandes

How Behavioural Science can help build Brands?

In today’s ever evolving and ever-changing world, we (Marketers) often face an important and ongoing challenge of:

May 15, 2022

How Behavioural Science can help build Brands?

May 15, 2022

Rowena Fernandes

Rowena Fernandes

A Marketer with both analytical + creative bent of mind who believes that every Business solutions exist to solve a Human problem.

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