PinnedRowena FernandesDrive conversions through Customer ExperienceIn the earlier article (March 2021), I mentioned about how customer experiences can help build brand awareness. However while working in…Apr 30, 2022Apr 30, 2022
Rowena FernandesBuilding Brand Trust with Behavioural ScienceWhat is Brand Trust? With the rising mistrust due to breach of privacy, how can a brand continue to build trust?May 28, 2023May 28, 2023
Rowena FernandesCustomer @ the CoreI recently read an article stating, “focus on the user and not on selling”. This statement resonates deeply, since we (marketers) in our…Jun 29, 2022Jun 29, 2022
Rowena FernandesTop 4 Reasons why Employees can be Brand Assets to build your BrandDuring this COVID-19 times, while we have all faced disruption in our lives. One thought that kept ricocheting in my head was — why are…May 15, 20221May 15, 20221
Rowena Fernandes5 Key Steps to Grow & Manage BrandsTo better understand this concept, let’s draw a parallel between Personal Branding i.e. Brand “ME” and “Branding”.May 15, 2022May 15, 2022
Rowena FernandesMarketer’s Guide to Marketing TechnologyAs we enter a new year, the single most visible change has been in ‘the adoption of technology’ especially in the e-commerce space. There…May 15, 2022May 15, 2022
Rowena FernandesPerformance Branding — How, What and Why is it a better Marketing Strategy?Let’s start by understanding the two terms (Performance Marketing and Brand Marketing) which forms the bases of Performance Branding by…May 15, 2022May 15, 2022
Rowena FernandesHow Behavioural Science can help build Brands?In today’s ever evolving and ever-changing world, we (Marketers) often face an important and ongoing challenge of:May 15, 2022May 15, 2022