The riches are in the niches. Your niche is your audience. They are a small group of people who agree with the stand you’re trying to make. They are your evangelists.
…successful people and brands have a clear WHY. As Simon Sinek explains in his book, Start With Why, people don’t buy what you sell, they buy why you sell it.
But money is a tool. It’s a means to an end. For those engaging in work they truly believe in, money is simply a tool for doing more work.