Pros and Cons of Making Your Restaurant Kid-Friendly
Should restaurants be family friendly or ban little ones in their establishment? Deciding which camp you want your restaurant to fall into is a pretty important business decision since the National Restaurant Association points out, almost six out of 10 consumers consider a restaurants family or kid-friendliness level when deciding where to eat.
Of course, there are pros and cons to each side. Here’s a look at some of the main ones.
The Pros: More Families, More Business
The main argument in favor of allowing little ones into your establishment is pretty straightforward: business. According to the 2010 census, there are just over 74 million kids in the US, that’s a lot of guests you’re missing out on if you don’t allow them. Also, not allowing kids means not allowing their parents or caregivers either.
Further, kids can be a great source of restaurant customer loyalty. If they love your place, there’s a really good chance they can convince mom and dad (or mom and mom or just dad or whoever) to take them back… over and over and over again. Imagine a parent enticing their child to get good grades by rewarding them with a trip to your restaurant every time a report card comes. Not a bad set up.
In equal measure, pleased parents are also highly likely to become regulars. As Lorri Mealey wrote in The Balance, restaurants “can make the whole dining out process a lot easier for parents. Not only will they appreciate the help, they will be more likely to come back even after the kids stop having public meltdowns.”
The Cons: Kids Require Extra Effort
One of the main downsides of going kid-friendly is that you have to cater to tiny humans who have different dining tastes than their adult counterparts. You’ll have to…