Why RubyCharm

Why RubyCharm, we are asked?
And we say:
because we design, we don’t copy,
we craft, we don’t produce.
Because every piece of gemstone was chosen by hand, and full of love, energy and grace.
That is our “because’, and there are always more.

RubyCharm is not the cheapest girl in the neighbourhood, and we must admit we hate “discounts’ and “deals”, as much as we must participate in that game as anybody else. So we mask those with symbolic meaning and have things like “RubyCharm day of Love” when all jewellery made of RoseQuartz is on discount. This is to give meaning to what we do, and not to be captivated by discount frenzy based on mass cheap labour.

We chose our gemstones carefully — for beauty and power. We value our work, and work of our associates. We don’t take advantage of poor to buy and produce cheap…So we cannot be the cheapest, but we are the best.

About how our jewellery website works we have published a new article on Medium, on our Wordpress blog and www.rubycharm.com