Do Webinars Still Work?

Russell Ruffino
Jun 15, 2018 · 5 min read

I keep seeing this question pop up in marketing discussions online: Do webinars still work?

Asking do webinars still work is like asking if planes still work. Yeah, planes still work.

However, if you need to run to the grocery store, or drop your kid off at soccer practice, then a plane may not be the best option.

Then again, if you want to go to Hawaii, a plane may be the best strategy available.

Webinars are the same way. Depending on the situation, or who you ask, you’ll get a different answer. And here’s the thing, none will be absolutely right or absolutely wrong.

For us, webinars work. For our clients, webinars work. And they work really well.

After all, we’ve built our entire business on the back of webinars. A business consistently earning well over a million dollars per month. Plus, we have multiple clients who are making webinars work.

WHAT MAKES A WEBINAR “WORK”?

How do we define what is or is not working?

For us, our goal is to attract new clients into our programs and services. Not just any clients, the right clients. The exact clients that we want.

So, from the very beginning at Clients on Demand when we were looking at different strategies we could use, our objective has always been to take somebody from clicking on an ad to becoming a client within 24 to 48 hours, even at a $3,000, $5,000, or $10,000 price point.

So that’s my criteria for what “works.”

WILL WEBINARS WORK FOR YOU?

If you’re willing to do what’s required to create a great webinar. If you are willing to follow a proven strategy around what makes a webinar work, then chances are a webinar could work for you too.

We know this because our clients are crushing it.

We have hundreds of case studies of people applying our strategy and getting phenomenal results. For instance…

  • Kaneisha helps people get into their dream grad schools and is $80k away from her first million dollar MONTH.
  • Bryan teaches handstands to the “broke” yoga and fitness markets and just passed the million dollar mark in only 6 months.
  • Lydia, who helps people with the problem of binge eating, has a webinar that has earned over a million dollars.

Clearly, it’s a strategy that is working when worked properly. Of course, just because these clients are crushing it doesn’t guarantee you can or will get similar results–or results at all. They’ve all worked really hard to get those results.

So, if people are telling you that a webinar strategy doesn’t work, or can’t work, what they are really saying is THEY can’t make it work. They are telling you they can’t figure it out.

There’s a big difference between knowing the basic structure and being an expert who can teach others to create a successful webinar across all kinds of niches.

Because, getting a webinar to work requires proper execution, proper application of key principles, and proper mindset about how you do what you do. All of which we cover in our latest training:

What the Top 1% of Coaches Know That You Don’t

WHY WE LOVE WEBINARS…

There’s a reason we chose webinars over a launch or some other long, drawn out content strategy.

While all strategies have some form of effectiveness, we wanted a strategy with the most positives and the least amount of negatives.

We wanted a business that offered a great income and incredible time freedom while having a massive impact with our ideal clients.

A webinar allows us to share our core message with as many people as we want, all over the world, and to do it in leveraged way. We don’t have to give the same pitch 1,000 times a month. We set it up once and let the automation handle it.

The webinar pre-screens and purges the people who are not a fit for what we do. That means when we get on the phone with a potential client, we know there’s a good chance they are going to be a good fit.

More importantly, it allows us to offer our solution to the people who need it in as little as 24 hours.

No nurturing.

No best selling book.

No ascension model.

We take people who have never heard of us from cold traffic click to client in less than 48 hours.

Putting people who are in pain, people who are in desperate need of a solution, through 6 months of nurturing is just cruel.

Why would you force someone to read a tip sheet, then an ebook, then take a course, if you could start helping them immediately?

In other words, instead of yanking someone’s chain for 6 months, we asked:

What if we could do all of that heavy lifting, all of that relationship building, all of that authority building, and everything else that people are trying to do over the course of five or six videos, or blog, or whatever…

And what if we could do ALL of that in one 45-minute presentation?

So, we created a formula for doing a webinar that does all of that heavy lifting within the space of about 45 minutes.

In short, we developed a way…

… to connect with your ideal client,

… to make it crystal clear that you understand what they’re going through,

… to establish your authority,

… to shift their beliefs around their biggest problem so that they understand whatever they’ve been doing isn’t working, isn’t going to work,

… and that there’s a new approach that they need to try.

Then you offer a very simple call to action. You offer them the chance to talk to you about whether or not you can help them fix this problem or not.

It’s that simple. That fast. And it’s incredibly effective.

Curious what this might look like in the real world? Would you like to see an actual webinar that is on track to earn us $20 million this year? If so, you can check it out here:

What the Top 1% of Coaches Know That You Don’t

Look, if you’re tired, if you’re burnt out on tactics and gimmicks that take a ton of time and energy with little to show for it, then this is something you might want to consider.

Will it be right for you? I don’t know. I don’t know you or your business.

But we’ll never find out if you don’t at least take a look…

Register Now

See you soon,

Russ Ruffino

Founder, Clients on Demand

Russell Ruffino

Written by

CEO of Clients on Demand. COD helps coaches, thought-leaders and experts attract the right clients, at the right price, anytime they want - clientsondemand.com

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