Why YOU Can Charge More Than Your Competition Right Now.

Russell Ruffino
Aug 31, 2018 · 6 min read

How do you charge more than your competitors? And can you start charging more today? Right now?

Do you need special permission? Do you need a certification? How do you break into your niche as the premium-priced solution?

When business owners come to work with us at Clients on Demand, we don’t care what they’re charging or what they’ve been charging historically. It just doesn’t matter. You don’t need a history of price increases to justify a higher fee. That’s not what makes high-ticket coaching work.

You see, a lot of the people who come to work with us had been charging $20 or $97 for ebooks. Or $100 an hour. Or something similar to that.

They’re usually charging a rate that’s either right in line with what everyone else in their market is charging, or worse, BELOW what everyone else in their market is charging.

It doesn’t matter what you’ve been charging. It doesn’t matter what your competitors are charging. What matters is what you want to charge. You don’t need some sort of value ladder or ascension model.

There’s no need to torture your clients by putting them through a process where they sign up for your free thing… and then they sign up for your $7 thing… and then they sign up for your $27 thing… and then the $97 thing.

And then at some point, six months from now, you’re actually going to offer them your premium-priced program, which is what you really wanted to sell them in the first place.

We don’t teach that. Why not? Because it wastes everyone’s time. Like you, when your potential clients have a problem, they want it SOLVED. Period.

They don’t need tips. They don’t want you to tiptoe around the solution, they want THE solution. And they want it NOW.

They’ve got a sucking chest wound in some area of life. They’re bleeding out. They need immediate, life-saving surgery. And you’re offering infographics? Bandaids? Really?

Don’t get me wrong, it’s not just you. MOST people in your niche, including the “gurus,” are doing the same thing. So it makes sense you’d follow their lead.

But, what if you actually offered to solve the client’s problem — immediately? Wouldn’t that make you stand out? Can you see how that would set you apart?

This is why we help every single one of our clients roll out an offer between $3,000 and $10,000. Sometimes even more than that.

And here’s the kicker…

It’s the very FIRST thing they’re offering their clients. Usually the ONLY thing they’re offering their clients.

What does all this mean for you?

It means you’ve been undercharging. And you need to stop. If you’ve been focusing on what your competitors are charging, you need to disregard that completely.

And if you’ve been thinking you’ve got to sell people a bunch of little cheap crap they don’t need so you can “build a relationship”… and then eventually you can sell them something they DO need… that you’ve got to spend six or seven months doing… it’s just not true.

The truth is much simpler…

If you have something that’s transformational, you can charge (and you should charge) between $3,000 and $10,000 for it. AND, it should be the very first thing you offer them.

To take it a step further, your marketing should be created so the first sale happens within 24 to 48 hours of that person clicking on your ad, even if they don’t know who you are.

In other words, you should be able to take people from browsing around on Facebook or Twitter or Youtube — having no idea who you are — to clicking on your ad, to investing in one of your programs at $3,000 to $10,000 or more within 24–48 hours.

Sound crazy? I used to think so too. And yet between our clients and us it happens thousands of times a month across every niche you can imagine.

What’s even more interesting is that none of our clients are “big” names. You’ve never heard of them. Most of their niche has never heard of them until they stumble across an ad.

Look, I know this flies in the face of conventional wisdom. I know you’ve probably heard a lot of “experts” telling you the exact opposite.

But look, we’ve got a company where we’re doing well over $10,000,000 a year. We’re probably going to do somewhere in the neighborhood of $20,000,000 in 2018.

And what I described above is our only strategy. Plus, all of our clients are running seven figure businesses using the same strategy.

In short, we’ve proven these ideas work, even if they fly in the face of conventional wisdom. We’ve proven these ideas are true, not just in our niche or our market, but in dozens and dozens of other markets.

We’ve put this strategy to the test in everything from relationship coaching to business coaching to financial advisors, to doctors and healthcare professionals to fitness coaching and more.

It works. And, it’ll work for you too. If you understand this ONE critical distinction…

People do not pay for your time. They do not pay for your celebrity status. They don’t care if you have a bestselling book. They don’t care about your website. They don’t care if you “add value” for years.

All they care about is getting their problem solved. FAST.

Let me say it another way…

If you want to stand out and differentiate yourself from ANYONE and EVERYONE in your niche, including the big names, deliver transformational RESULTS. Period.

That’s the secret. Actually deliver results. Ground breaking, yeah?

While they’re handing out information you’ll be restoring marriages, healing bodies, growing businesses, or whatever it is you do. And that’s what will allow you to command — and get — $3,000-$10,000 anytime you want.

Want to know more about HOW to make all this happen? Curious about what it looks like to create a marketing strategy around delivering results as oppossed to offering more information?

If so, join me for our next masterclass where we reveal:

What The Top 1% of Coaches Know That You Don’t

When you attend, you’ll discover…

The 4-step business model that’s turning our clients from total unknowns into 6 and 7-figure earners’ while staying true to their mission and making an amazing impact on the world…

A simple structure that allows you to serve your clients in just a few hours per week, working remotely from anywhere in the world — your bedroom, office, or on a beach…

Why blogging, podcasting, and content marketing are the SLOWEST, most tedious way of getting clients…and the simple 4-step process our clients use to make high-ticket sales every day…

How to take a prospect from ‘click to client’ in less than 24–48 hours, even if you’re charging $5,000 or more…

AND how to do all of this by making the world a better place than it is now!

If that sounds good to you register now for the next class.

One last thing…

The world needs less information and more transformation. More people are hurting and in pain than ever before. Information just adds to the confusion and frustration. We need people who are willing to step up and play at a higher level of transformation.

If you’re ready to be one of those people, then we want to help you, help those, only you can help. Join us on the masterclass and see how you can go from being an information dealer to a transformational healer.

Register now.

Talk soon,

Russ Ruffino

Founder, Clients on Demand

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