Published inFront Office SportsESPN dabbles with live-reaction content on Periscope following the release of the CFP rankingsMike Golic Jr. and Jason Fitz host #RankingsReactions, which is streamed exclusively on Twitter and Periscope.Nov 15, 2017Nov 15, 2017
Published inFront Office SportsAmazon reached 8.6 million viewers through the first five games of its TNF packageExecutives from Amazon Sports expressed their happiness with both viewership numbers and performance of their productNov 10, 2017Nov 10, 2017
Published inFront Office Sports5 Reasons Why Vince Wilfork’s Sponsored Retirement WorkedA look at Wilfork’s sponsored retirement announcement, and what it means for the future of athlete influencer marketing.Aug 8, 2017Aug 8, 2017
The problem with ESPN’s coverage of Brady’s Foot Locker commercialAs we find ourselves in the midst of the digital era, publishers and news outlets continue to integrate paid advertisements into their…Nov 17, 20161Nov 17, 20161
5 Tips for Influencer Marketing SuccessInfluencer marketing has become quite the buzzword over the last ten years. Due to the high success rates of campaigns involving creators…Nov 3, 2016Nov 3, 2016
User Auth: Attributes of Authentic Influencer PartnershipsEach day, a handful of articles and blog posts hit my inbox containing information about the phenomenon of ‘influencer marketing.’ Think…Jul 27, 20162Jul 27, 20162