Russell VaughanCustomer behaviour: how a better understanding will help you close 5x more leadsHere at GoSquared, we emphasise the importance of understanding our customers, and our potential customers, as people — and getting to…Nov 22, 2018Nov 22, 2018
Russell VaughanIs all online tracking bad?The discussion around online tracking is the most ubiquitous it has ever been.Jun 20, 2018Jun 20, 2018
Russell VaughanHow to build a basic Salesforce REST API IntegrationBeing in the Software as a Service space, you have to admire what Salesforce has managed to accomplish. It would be hard to argue their…Jun 6, 2018Jun 6, 2018
Russell VaughanHow to avoid data paralysisData is like garbage. You’d better know what you are going to do with it before you collect it. — Mark TwainJan 18, 2018Jan 18, 2018
Russell VaughanHere’s the problem with chatbots…Live chat has been a revolution for websites.Jan 12, 2018Jan 12, 2018
Russell VaughanKnocking down the wall between marketing and salesThe division between sales and marketing is a problem companies have faced for decades.Oct 25, 2017Oct 25, 2017
Russell VaughanHow manually importing CSV files informed our new import featureWhen we first set out to build our CSV importer, we decided only to allow customers to upload their user CSVs from our front end to an AWS…Jan 26, 2017Jan 26, 2017
Russell VaughanWhat does a sales engineer do?The minimal upfront costs, ease-of-setup and scalability create a low risk approach to trying out most software as a service (SaaS)…Sep 8, 2016Sep 8, 2016
