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Ruth Zimmerman
Ruth Zimmerman

Ruth Zimmerman

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From On Product Strategy by Paul Jackson

Above all, strategy is about being unique. It’s about defining the specific needs of a specific customer segment and then solving for them uniquely. To do this, you need an advantage that no one else has. Product Managers need to think very carefully about what that advantage is as, in many cases, it doesn’t exist.

From On Product Strategy by Paul Jackson

Strategy is about making hard choices. These choices are what distinguish your product from others. Porter would have agreed wholeheartedly with Steve Jobs’ analysis of innovation. Strategy is, most definitely, about saying ‘no’ to 1000 things.

From On Product Strategy by Paul Jackson

egme…t being the best. (“What’s the best furniture store? Ikea?!?” he liked to ask during his lectures.) The best does not exist. What does exist is the best solution for the specific needs of a specific segment.

Claps from Ruth Zimmerman

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