Tales of UX in childhood:
As soon as I shared a childhood episode with Don over lunch, he immediately called out his colleague and asked me to repeat what I said, with a confused face I thought I said something unsuitable, nevertheless I repeated and said “One day when I came back from school, my mom asked me “What did you learn in school today? I was wondering how do I explain to her the Solar System in Hindi today? And in a way which is digestible to her? Hailing from a village, my mother had never been to school…
As online businesses and market gets competitive so does the war to acquire new users, even if that means at the cost of fooling or misleading users ‘ethically’.
Although there technically can’t be such a thing as ‘mislead ethically’, its a collective behavioural pattern businesses choose to adopt slyly to fool users online. Anything thats misleading has an unethical intent behind it. It’s a lot like how lawyers find loop holes in the system and get their way out same way product designers have found a loop hole called “Dark Ux” to get their way!
Dark UX are subtle hints…
You must have heard of kids getting locked in the washroom but its so embarrassing to imagine if an adult was struggling to find his way out. Washroom is one place you would not want to overload your brain with any form of cognitive processing, i mean getting in and out of a washroom should be a piece of cakewalk right? Not for the washroom designed in the lobby area of The Trident Hotel- at BKC in Mumbai. …
Linkedin has always tried to make networking fun and engaging. But even the monopoly in this field does not deter them to make some silly usability and Ux glitches. I mean before they implement such functions and features what do they even think?
This is one reason why i love to dig down and critique them. You are never short of content here 🙂
In one of my previous articles about linkedin regarding their ui revamp on the design i had pointed out some very basic design changes which were not really necessary and more over changes which degraded the ux from the then existing ux.
But then thats LinkedIn for you.
Keep it Ruthless
Originally published at ruthlessux.com on August 31, 2017.
Today the need to look different and be different all the time has become more like a necessity for social acceptance, be at work or personal. We want to be seen as innovators and be applauded all the time. The subtle societal notion of ‘if you’re not doing anything different, is equivalent to you’re not doing anything valuable’ is actually taken very seriously today. But at what point does one decide what is actually and truly different and what is valuable? Because sometimes you could be doing something that’s different but it turns out that it’s not valuable.
Today as we have less patience and even less time, And with technology advancing in leaps and bounds and marketing becoming more and more dynamic to match upto the consumers needs and demands its more than important today to make sure your message is sent across is the right context to your potential customer and not lost in translation.
Creating a holistic user experience not only involves designing a seamless product but also designing communication thats pleasant and understood in its true form.
Recently at Wigzo Technologies to serve this purpose we took a call to get an explainer video…
I knew way back im using LinkedIn for UTILITY and not usability.
The recent update in LinkedIn’s UI made me go “What a cheap imitation of Facebook‘s UI! These guys refuse to learn!”
The overall site looks like it has been robbed of its “Freedom of Expression” hope this not the Trump effect.!
There is so much thats hidden and is left for the user to explore and help themselves. Features important are hidden only to make the experience more distasteful. Amy Parnell, the company’s senior director of experience design, said it had “too much noise, too much cognitive load.”…
Fitts’ Law in UX
It tracks the time it takes to point at something. Taking into consideration the size and distance of the target. Fundamentally it proves that its faster for you to hit larger targets closer to you than it is to hit smaller targets that are farther away from you.
If you look at the keys on your computer keyboard you will notice that the keys users press more often like the ‘enter’ key the ‘space bar’ and the ‘shift’ key are larger than the other modifying keys. These keys are larger so they are easier to hit…
Reviewing the new www.makaan.com revamped website. Below is the RuthlessUX video review
Alot of products today are as confused about their branding as a woman who is unsure about what lipstick color will compliment her dress? *no sexism here. this is pure humor*
Makaan.com seems to have hit the same space looks like. And looking at their candy shop look this is how i reacted: