Don’t read my book. Most likely it isn’t for you.
Why is that?
My book Return On Courage, a playbook for courageous change, comes out today. Just what the business world needs, right? Another book addressing the need for transformation — especially because we already know that 70% of new corporate initiatives fail. That 95% of all new companies don’t survive their first five years, and 80% of start-ups won’t make it 18 months.
We are all quite aware how absurdly hard change is in the office. In fact, if you are in a position to make decisions in your…
I was born in 1976. A fine year if you ask me.
Way back when, a gallon of gas was a mere 59¢. A Polaroid camera went for $28. And a little-train-that-would computer company, called Apple, was just forming.
Just last week I learned about new research that suggests I missed out on being coined a Xennial. The Xennial, representing those born between 1977–1983, is a pocket generation that grew up analog then learned to become digital with adulthood.
As per my birth year, I landed on the ledge as a Gen X’er. …
Four different Halloween costumes?
Was I insane?
It was indeed quite the busy Halloween costume-buying season, and I’m not going to lie: my disposable income took a ding. As we hit the final day of celebrations yesterday, I concluded that not only was this absolutely necessary, but that there was a kernel of a lesson that I wanted to share with anyone in marketing.
First, the costumes:
A few weeks back my wife and I were invited to a “reincarnation party,” where we were instructed to dress as someone we were in a past…
Those who are risk adverse, unbeknownst to them, are courage adverse.
I can say this with confidence because I’ve taken the last 500 days studying how people perceive “courage.”
Two things I’ve learned:
1) Courage, as a concept, is misunderstood. People think it’s a word for the most extreme professions (military, fireman, astronaut) or those most open to improving their personal selves (see: “self help” community). People don’t see it as a business word. In fact, where risk has been accepted in business conversations, courage has been rejected. More on this in a moment.
2) Courage is a “how,” not…
If you’re reading this post, then you have probably already gathered that our company has taken a hard stance on working solely with courageous companies.
Courage is something we take quite seriously around at i.d.e.a.
According to Aristotle, courage was considered the very first virtue because it made all other virtues possible. Currently in the spotlight Peter Thiel has stated, “Brilliant thinking is rare, but courage is in even shorter supply than genius.”
Activating courage has helped transform a number of heritage brands that were stuck in the abyss of normalcy into a Courage Brands. …
We’re days away from Super Bowl 50, and while many are busy making game day predictions and bacon-covered everything, there are some of us more focused on what’s happening in the almost 40 minutes (not a typo) of live commercials during the big game.
Make a BINGO card or turn it into a drinking game — here’s a list of 50 things we’ll probably see in a real, live Super Bowl commercial:
50. Political spoof. The joys of being in an election year. 4 to 1 there’s a Trump jab at play. 2 to 1 we hear the line, “Here’s…
founder of Sock Problems. let’s sock the world’s problems with cool, cause-centric socks.