Jan 15, 2019My book ‘Return on Courage’ Comes Out Today. Here’s 6 Reasons Why I Wouldn’t Buy It.Don’t read my book. Most likely it isn’t for you. Why is that? My book Return On Courage, a playbook for courageous change, comes out today. Just what the business world needs, right? Another book addressing the need for transformation — especially because we already know that 70% of new…Entrepreneurship5 min readEntrepreneurship5 min read
Jul 9, 2017Part of the Suffering ‘Jerry Maguire Generation’?I was born in 1976. A fine year if you ask me. Way back when, a gallon of gas was a mere 59¢. A Polaroid camera went for $28. And a little-train-that-would computer company, called Apple, was just forming. Just last week I learned about new research that suggests I…Core Values4 min readCore Values4 min read
Nov 1, 2016Five Marketing Lessons From Rocking Four Halloween CostumesFour parties. Four different Halloween costumes? Was I insane? Au contraire. It was indeed quite the busy Halloween costume-buying season, and I’m not going to lie: my disposable income took a ding. …Halloween3 min readHalloween3 min read
Oct 25, 2016Risk Mitigation? You mean Courage Mitigation.Those who are risk adverse, unbeknownst to them, are courage adverse. I can say this with confidence because I’ve taken the last 500 days studying how people perceive “courage.” Two things I’ve learned: 1) Courage, as a concept, is misunderstood. People think it’s a word for the most extreme professions…Entrepreneurship3 min readEntrepreneurship3 min read
Oct 19, 2016What is a Courage Brand?If you’re reading this post, then you have probably already gathered that our company has taken a hard stance on working solely with courageous companies. Courage is something we take quite seriously around at i.d.e.a. According to Aristotle, courage was considered the very first virtue because it made all other…Self Improvement4 min readSelf Improvement4 min read
Feb 5, 201650 Ad Predictions for Super Bowl 50We’re days away from Super Bowl 50, and while many are busy making game day predictions and bacon-covered everything, there are some of us more focused on what’s happening in the almost 40 minutes (not a typo) of live commercials during the big game. Make a BINGO card or turn…NFL7 min readNFL7 min read
