Stories Are Becoming The King of Social Media

When I post a story, the first thing I think about is Snapchat. Although I don’t post many of them, I like to let people know what’s going on. Now you can post stories on most social media entities (except Twitter). When it comes to the “Stories” that these social media websites let you post, it really can be all the rage. The main focus is how Snapchat first introduced the feature in 2013. The feature was a big time success and Facebook wanted in on it. Facebook, who already owns Instagram, tried to buy out Snapchat for $3 billion, but Snapchat CEO, Evan Spiegel, denied the bid. Since then, Facebook has been doing everything to create a product through their own website to rival Snapchat. They, in 2016, used Instagram to create stories for Instagram. Now this year, Facebook has created their own story service. Stories are so successful because people like to see short pictures and videos of what happens in a persons everyday life, the places they go, etc. And if you’re a company, it’s a great way to market and promote your brand, whether it be through discounts, operations, etc.

The main thing to take away from this, is yes, other brands are trying to replicate the success of Snapchat and their original idea of the story. First it was Instagram, which also found success, and now Facebook, which from personal experience, is struggling. Every person likes to look at stories, and that it is a great way to interact with people and customers of a business. The story phenomenon is just now rising to its peak. I’m glad I cane be part of a generation that thinks so too.

Link to original story: http://www.socialmediatoday.com/special-columns/snapchat-vs-instagram-vs-facebook-stories