We cut through the last 4 months of Product Hunt to find 113 marketing tools everyone should try — Part 4: Website Tools
Over the last week we have marched through thousands of product releases and websites to find the best marketing tools for 2016. In this roundup we stuck to the recent and sometimes overlooked tools. We are all tired of seeing lists full of tools we already use.
It got out of hand quickly. Ballooning from a planned 50 tools to as you can see 113 tools! But fear not we organized them into 8 categories that are listed below. Be sure to check them all out and let us know if we have missed any!
Analytics — Email Marketing — Productivity Boosters — Website Tools — Content Creation — Slack Extensions — Social Media Marketing — Team Tools
What Excites Us: We were a little disappointed that there were no real monkeys consulted when building this tool. But it is a great way to check for broken links and errors in about 30 seconds.
Organize and communicate with your groups, it’s powerful and easy to use. From global enterprise networks to independent groups, group managers finally have their own platform to do what they do best, build relationships. With Mobilize you can control how social you want your network to be! The platform is as flexible as you want it to be, all the way from a centralized location for your members to find you and your content, to a vibrant space for your community to connect and socialize.
What Excites Us: Community building is a big trend this year and Mobilize makes it easy to create a robust platform for any group. We like to think of it as a Slack group on steroids.
Over 35,000 WordPress plugins have been contributed to the WordPress.org Plugin Directory. Millions of websites are powered by these plugins, developed and maintained by an amazing open-source community around the globe. This table showcases the 108 most popular WordPress plugins, ranked by the number of active installs!
What Excites Us: Coming from Wordpress building roots, we love everything about this project. It is simple but a great reference guide when looking for plugins.
SIFT helps you mine through volumes of unstructured customer feedback in minutes. Analyze cases, call center transcripts, and customer community chats, in minutes. Find out how your customers feel about your staff, and what you can do to improve customer satisfaction and retention rates.
What Excites Us: SIFT compiles every point of communication with customers across every channel. Then turns them into useful data to help become a more informed marketer.
Retention is critical to the survival of every business, without a solid retention strategy, you’re throwing money away on user acquisition. Compass scans through all of your user data and reveals which behaviors lead your users to stick around long-term. Understanding these behaviors is the key to improving your product and driving sustainable growth.
What Excites Us: QuizUp, the insanely popular mobile game, uses Compass to help find insightful and problematic trends. If it is good enough for them it is great for us.
Aimtell provides you with the ability to re-engage website visitors by sending real time web “push notifications”. New website visitors are presented with a prompt encouraging them to receive notifications from your site. Once approved, they are added as a new subscriber and can be marketed to at any time. Visitors aren’t required to install any software and you can even send a notification when they don’t have their browser open!
What Excites Us: Bring customers back to your site with direct notifications on Aimtell without having to sign up or enter their email. It is a great place to keep in constant contact with leads but only if used for good.
Totem is the standard for treating press right. We help businesses make a great impression with their most important audience. The updated Totem platform includes a dedicated concierge and support service from experienced marketers to create and maintain your press page! Also a “Follow” button so press get automatic updates when you make a major change.
What Excites Us: Setting up a full press page for a company is a time intensive process but needed for most consumer facing brands. But Totem is simple AND you get a personal concierge to help you through the process.
Slides Framework will help you to create a beautiful promo sites, with stunning animations and clean code. Slides contains 60 beautiful slides and 11 quick-start templates that you can combine. It was born to help you to create a beautiful form for the story you want to tell. Every slide is available in PSD, Sketch and HTML formats.
What Excites Us: With Slides you can create a fully functioning and interactive landing page in an afternoon. There are many premade templates to help speed up the process as well.
Use Reactful’s real time optimization technology to detect intent and give visitors what they’re looking for, so you can turn the ‘maybes’ who visit your site into engaged prospects. It is a powerfully simple tool that helps you react to the digital body language of your users in real time. We equip you with proprietary technology and expert knowledge to boost your site in seconds by allowing you to automatically understand visitor intent and react accordingly.
What Excites Us: Reactful brings your company insights in real time and helps convert those less than sure prospects.
Page Lines was built for web professionals and their clients. It is extremely fast, bloat-free, and fun to work with. Designers do what they love, clients get the control they need! It is a plugin that works with any standard WordPress theme. Add it to existing client sites or use it with that old framework you love.
What Excites Us: Wordpress is great but Page Lines makes it even better for the user. With real time editing and control that anyone can pick up.
Bouncelytics tracks the activity of every visitor and helps you find the stumbling blocks on your website that are stopping them from becoming customers.
What Excites Us: Bouncelytics finds the exact spot, button or link that keeps a customer from buying an item or signing up for a newsletter. No more losing leads to bottlenecks on your site.
Stop guessing. Get real answers directly from your website visitors. The fast and easy nature of micro-surveys increases your response rates, giving you access to more information about your users. Those visitors can answer your surveys without having to stop what they’re doing. A few quick clicks and they’re back to reading or interacting with your site.
What Excites Us: Mare micro surveys are about the only pop up visitors are going to be happy to see. And it gives site owners direct access to an abundance of user feedback on every page.
Create a hosted style guide, and integrate with your existing workflows and tools. You can upload your logos, capture your colors or typography and establish a single source of truth for your brand assets to share with your team. Plus send style guide change notifications to Slack channels of your choice to keep your team informed as your design evolves.
What Excites Us: Keep your designers, marketers, and the press on the same page. No longer will there be inconsistent branding in any of your communications. Oh and any style guide changes are sent to our favorite business app Slack.
Memeni makes it easy to build and own a branded community — without your IT department. In just seconds, you’ll own a white-label community, connected to your website, with access to full data and powerful monetization tools.
What Excites Us: Memeni pushes Real-ationship Marketing by providing value to every customer instead of just showing ads. Now that is something that everyone can get behind.
Imagine you’re launching your product/book/kickstarter campaign or even an event. Imagine you have a tool that instantly and effortlessly makes your product viral. Hundreds of people talk about it on social media, competing to get to the top of your waiting list. Maître leverages three powerful psychological drives — scarcity, curiosity and anticipation of the reward — in order to create an engaging and viral experience.
What Excites Us: Maître creates an addictive viral loop that keeps your product in the news and makes sure your servers do not crash under all the stress.
Landy is an essentially new way to deliver personalized landing pages to every new visitor. It doesn’t split your audience using just single visitor characteristic. Instead, Landy employs machine learning to reflect your visitors preferences based on all their traits and behavior.
What Excites Us: Instead of strictly random A/B testing Landy uses machine learning to give each visitor the right page.