7 new marketing analytics tools to try in 2016

Over the last week we have marched through thousands of product releases and websites to find the best marketing tools for 2016. In this roundup we stuck to the recent and sometimes overlooked tools. We are all tired of seeing lists full of tools we already use.
It got out of hand quickly. Ballooning from a planned 50 tools to as you can see 113 tools! But fear not we organized them into 8 categories that are listed below. Be sure to check them all out and let us know if we have missed any!
PaveIQ

Turn your Google Analytics data into actionable insights. Stop wasting time and money on ineffective marketing. Know exactly which strategy is working and which is not. Pave takes into account of your goals, whether it’s to increase revenue on an ecommerce site or engagement on a blog, and personalizes your report for you.
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What Excites Us: With an abundance of data coming from Google Analytics each day, Pave IQ helps you turn in into actionable plans. We like that it shows not just what is working but also what is not working, which is more important to know for some companies.
Google Analytics 360 Suite

The Google Analytics 360 Suite delivers the customer and advertising insights you need to set your marketing strategy, drive sales, and ultimately outperform the competition. It also integrates with other Google solutions like AdWords, the Google Display Network and Google BigQuery.
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What Excites Us: It is a perfect upgrade from the original Google Analytics that will bring even more insights.
Content Analytics By Branch

Using Content Analytics, you can identify which content effectively drives downloads. Then promote that specific piece of content rather than your app, with deep linked sharing or marketing campaigns. And constantly identify new content to acquire users and repeat.
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What Excites Us: Branch knows apps, with many other great tools that help app developers and startups grow. Content Analytics makes it simple to identify where your content marketing has actually been successful. They also quantify success with downloads instead of arbitrary page views.
Predict By Mixpanel

Predict lets you know which of your users are going to convert, or not, before they do. Just select an action and, based on users’ previous behavior, you’ll get a grade on how likely each user is to complete it. Then target users by their grade. Like reaching out to those less likely to convert and giving them a nudge in the right direction.
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What Excites Us: Finding out what a user does before they even do it is incredible. Then being able to tailor messaging to those who are just about to convert makes it even more powerful.
Neonmetrics

Neonmetrics is a new way to collect and display your most significant data! We aggregate and process data from all your marketing platforms to help you design the perfect reports for you or your clients. You only tell us what data you need and from which platforms, and we’ll connect to your preferred marketing platforms on a regular basis to get you exactly what you want to see. This will allow you to spend more time on your business and understanding your customers and less time on building reports.
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What Excites Us: All the most important data for your business is on one page and it integrates with Stripe, Google Analytics, Mailchimp, Mixpanel and more!
Metabase

Metabase is the easy, open source way for everyone in your company to ask questions and learn from data. Easily filter and group your data to find just what you’re looking for, all without ever writing a line of SQL or having to wait on a co-worker. It just takes a click to see individual records and explore connections between your data, so you can move from who, to what, effortlessly.
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What Excites Us: Metabase democratizes company and user data so that anyone can learn or use it! Plus not needing to know code is great for any marketing professional.
Referrer Spam Remover

Make your Google Analytics data more accurate and reliable by removing referrer spam. Referrer spam is caused by bots that create fake traffic and referrer data, making your Google Analytics inaccurate. Because these hits are not from actual visitors and just spam-bots, your data becomes inaccurate and unreliable.
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What Excites Us: Everything about this simple tool excites us. If the Google Analytic data is full of spam or fake traffic, making strategic decisions becomes an exercise in futility. PaveIQ quickly solves this.