Stéphane Hamel

A Manifesto for Radical Analytics

The way most practitioners and consultants approach digital…

My take: Talkwalker

A powerful and affordable social media analytics & monitoring platform.

Introducing Da Vinci Tools

The little story behind the Google Analytics power tools for smart digital…

Excellent read and very relevant. Almost a decade ago I created the Digital Analytics Maturity Model, which was initially received by my peers with a lot of skepticism and few constructive feedback. What I hoped would be a rallying call around a more disciplined approach took years to be recognized as a valuable contribution to the industry.