Totally agree Stéphane, and I think it is precisely this multi-disciplinary nature of analytics…
Alex Mylopoulos
1

I agree Alex Mylopoulos — and you give me an opportunity to mention the Digital Analytics Maturity Model. The self-assessment tool allows you to identify strengths and weaknesses among key success areas. Equipped with those, it’s easier to engage in a conversation with your stakeholders and build a realistic roadmap, as well as identify which training would make sense, what talent should be hired, and what can reasonably be outsourced. Generally speaking, it’s a lot easier to outsource things that are on the “enabling capabilities” side of things than it is to outsource business strategy.

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