Sarah Hayes – Medium

Sarah Hayes

Sarah Hayes

4 Ways to Avoid Mirage Content in a Marketing Campaign

It’s time to talk about something ugly — mirage content. This content is a plague for hardworking online content creators everywhere…

Jan 10, 2017

Jan 10, 2017

Sarah Hayes

4 Blog Headline Types To Increase Traffic and Content Engagement

Do you have blog headline anxiety? Are you worried that your blog headlines are failing to draw anyone’s interest? Maybe it’s time to…

Jan 2, 2017

Jan 2, 2017

Sarah Hayes

Best Bets for Social Media Live Video in 2017

Live video, if you haven’t noticed, quickly rose to become a marketing star in 2016. Everyone is talking about livestreaming over popular…

Dec 27, 2016

Dec 27, 2016

Sarah Hayes

Getting Started with Social Media Influencers

Would you trust a complete stranger to tell you what to buy? In the new world of digital relationships, word of mouth marketing now extends…

Dec 6, 2016

Dec 6, 2016

Sarah Hayes

5 Tips on Using Informational User Intent To Reach Your Target Persona

In our continuing look at the important of user intent, we’re focusing on “informational queries” for this piece. Informational user intent…

Nov 30, 2016

Nov 30, 2016

Sarah Hayes

Top 3 Strategies for Building Earned Media Partnerships with Brand Evangelists

Who doesn’t want a little free promotion and marketing? From micro-influencers to employee social media advocacy, one topic that comes up…

Nov 22, 2016

Nov 22, 2016

Sarah Hayes

Leaning on the Unshakeable when You Feel Shaky

I take this long rambling from a friend…but feel I couldn’t have said it better. I don’t like to get all political. But feel that this past…

Nov 16, 2016

Leaning on the Unshakeable when You Feel Shaky

Nov 16, 2016

Sarah Hayes

Sarah Hayes

Love my family, fitness, good food, wine, summertime and learning! Inbound marketer @21handshake *Opinion pieces all my own! #westmichigan

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