Sarah Hayes4 Ways to Avoid Mirage Content in a Marketing CampaignIt’s time to talk about something ugly — mirage content. This content is a plague for hardworking online content creators everywhere…Jan 10, 2017Jan 10, 2017
Sarah Hayes4 Blog Headline Types To Increase Traffic and Content EngagementDo you have blog headline anxiety? Are you worried that your blog headlines are failing to draw anyone’s interest? Maybe it’s time to…Jan 2, 2017Jan 2, 2017
Sarah HayesBest Bets for Social Media Live Video in 2017Live video, if you haven’t noticed, quickly rose to become a marketing star in 2016. Everyone is talking about livestreaming over popular…Dec 27, 2016Dec 27, 2016
Sarah HayesGetting Started with Social Media InfluencersWould you trust a complete stranger to tell you what to buy? In the new world of digital relationships, word of mouth marketing now extends…Dec 6, 2016Dec 6, 2016
Sarah Hayes5 Tips on Using Informational User Intent To Reach Your Target PersonaIn our continuing look at the important of user intent, we’re focusing on “informational queries” for this piece. Informational user intent…Nov 30, 2016Nov 30, 2016
Sarah HayesTop 3 Strategies for Building Earned Media Partnerships with Brand EvangelistsWho doesn’t want a little free promotion and marketing? From micro-influencers to employee social media advocacy, one topic that comes up…Nov 22, 2016Nov 22, 2016
Sarah HayesLeaning on the Unshakeable when You Feel ShakyI take this long rambling from a friend…but feel I couldn’t have said it better. I don’t like to get all political. But feel that this past…Nov 16, 2016Nov 16, 2016