Matt Goldman

Builder of HookFeed.com and Minimalytics.com. Founder of Small HQ. Lover of IPAs.


How we Went from Zero Audience to Over a Thousand Beta Signups

Simply by Showing and Not Telling


Our shot glasses clinked as we rushed to throw back a shot


“If Only We Had __________.”

The deliberation and blame in the minds of SaaS founders — and how you can overcome it.


Life is tough as a small bootstrapped team.

You’re constantly playing the role of underdog, with few wins, little appreciation, and constant doubt.


The Pain of Not Shipping

And How You Can Force Yourself to Start Again


Have you ever experienced a week during which nothing got done in your business? No code was…


Work Alone? How to Force Yourself to Get Shit Done.

And Meet Your Heroes along the Way…


My heart was thumping as I slowly moved my cursor to click the “record…


How My First Article Ever Topped the HN Front Page

And how you can do the same with yours.


A few months ago, I worked up the courage to finally write an


Lessons Learned Starting Two Software Products

The things we don’t normally talk about — our 2013 fails


One Simple Trick to Improve Your Software Cash Flow

During the “Toughest” Month of the Year


This article was originally published on the HookFeed blog.


Get Your SaaS in Gear by Talking to Your Peers

They’ll Tell You What Your Customers Won’t…


Ask anyone working on a SaaS (Software-as-a-Service) product what’s…


San Diego isn’t Silicon Valley. And that’s fine by me.


I just read a post on Mashable:

“Can San Diego Compete With Silicon Valley? Depends on Its Next Mayor…

Clever Developer Syndrome

It’ll bite you in the ass.


As I type this, I’m taking a break from rewriting much of the code in our product, Minimalytics. We launched a…


You Can Meet Your Heroes

Even if you think you’re unworthy.


If you would have told me 6 months ago that we’d be on the phone with Hiten Shah talking about our…