Three Steps To Getting Found On Google

As more business owners begin to understand the importance SEO has in their marketing and business strategy, it’s becoming harder to get to page 1 or retain that coveted place on the Google search results.
Adrian McGivern of Leading Results Marketing, an SEO consultant in Newry, says that more SME businesses are making use of professional SEO to out-market their competition when it comes to getting found on Google.
Here are three ways that you can get found on Google. They are not the only factors that influence it, but can be taken as three of the most critical items and a good starting point.
Keywords. When your prospective customers go to Google to search for the products or services that you provide — do you know what words or phrases they are entering into the search box?
Lets say you are a mechanic in Newry. You would automatically assume that they’d search for mechanic — right? And that would be right. Mechanic in Newry would be another. The ‘in Newry’ adds what is known as geo (or geographic) relevance. There will be lots of other terms including diesel mechanic, car repairs, car servicing, gearbox repair, etc.
As you can see, deciding on the keywords that you need to be found for is not just as simple as it first appears.
You should start with keyword research to make sure that you know exactly what your customers are search for, so that you can make your website relevant to those searches. If you lack relevancy, it doesn’t matter how good a mechanic you are, no-one will find you.
Content. Content is the information that you have on your website. There are several types of content that you can use. The wording, or copy, is the most important. The words on the pages of your site tells Google, and the reader what your site, and therefore your service, is about.
Content is not simply about putting lots of words down on a page and hoping for the best. There is a strategy to structuring your content so that it influences how your site gets found and where it will rank in the search results.
SEO is the science behind structuring the content, and ‘coding’ it so that it is more easily understood by Google. The better Google understands and recognizes the relevancy of your content to the search enquiry — the higher your site will appear in the search results.
According to Adrian McGivern of Leading Results, a prominent SEO consultant in Newry, many small businesses either don’t understand how SEO influences how and were your website gets found in search, or they just are not aware of it’s existence.
Google would probably prefer that SEO didn’t exist at all. That way any business that wanted to compete for customers would have to use pay per click advertising (which is another science in itself, since it gets very expensive, very fast).
Some people claim that SEO manipulates the search results. It’s probably more accurate to state that SEO will influence the results. The better the SEO on your website, the higher your site will appear in the search results.
(by the way, SEO stands for Search Engine Optimisation)
Links. This final of our three steps here is linking. Specifically inbound linking. These are links to your website from other relevant sites on the web.
If we use our car mechanic again as an example. Their site will not benefit from a link from the local florist. There is zero relevancy between car mechanics and flower arranging. You need relevancy, and authority will be a big benefit.
Relevancy comes from other websites in the same or closely related industries. A link from a car manufacturer would be excellent — if that were possible, though highly unlikely. It’s just an example of a relevant link from the same industry, that would bring immense authority.
A link from a track racing organisation would be a related industry that would bring relevancy and authority. Probably more obtainable too.
A good SEO consultant, doing what’s known as ‘White Hat’ link building, will decide on where best to source relevant and authoritative links from. He or she will have to decide on a strategy to obtain these links also — as the site owners will not just agree to link to lots of random sites. You have to give them a reason to do so. That’s where SEO strategy comes into play.
These three items are by no means an exhaustive list. They are just the basics that you need to understand.
Hopefully, after reading this, you now have a better understanding of SEO, so that if you are deciding to work with an SEO consultant — you’ll know what to ask for and what to avoid. There are lots of ‘Snake Oil’ salesmen out there, selling £99 per month SEO — who don’t work on your website and can’t possibly influence your position on Google.
Buyer Beware!
To learn more or get a Free Guide to SEO for Small Business, contact Adrian at http://www.Leading-Results.com
