From Rumble to Roar: The Emerging Economic Force of Women
SET Creative
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Card Against Humanity released their new game last week: #cardagainsthumanityforher. ‘It’s exactly the same as the original Cards Against Humanity game, but the box is pink and it costs $5 more.’

Read more about their spot on stunt and raising the issue of gender centric branding in this Fast Company article:

https://www.fastcodesign.com/90133147/this-ingenious-game-reveals-everything-thats-wrong-with-gender-centric-branding

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