Excellent point. The lottery of which family we are born into is something often overlooked, and our passions are often crafted to best fit our individual contexts. It is a shame Greenpeace were still using this approach, as I believe it’s quite ineffective on the majority of people — otherwise more would be out fighting for such causes. It is simply easier to ignore them.
So what are the alternatives? I would be interested to hear people’s experiences, and if any have success campaigning with joy and charm as their main weapons.