Five ways SMS Marketing can Work Wonders for your Company!

SMS marketing has gained prominence in boosting the business of traditional and modern business ventures. This increased popularity can be witnessed by increase in sales and customer retention by companies around the world. If you thought SMS marketing was confined to traditional businesses alone, then we at SMS Nation can show you a number of ways how SMS Marketing, also known as Mobile Marketing can enhance the value of your company.

Take a cue; here are Five ways SMS Marketing can work wonders for your company: –

1. Imbibe Messaging as a communication medium

Many business firms and leading MNC’s have incorporated techniques like “Mobile Marketing or SMS marketing” as a medium to convey product information, latest product deals and other information to their customers. But did you know by giving your customers the same platform to convey messages from their end will make for a great user interface. By creating a two-way communication platform, you are allowing your customers to connect with you conveniently. They could use this platform to lodge complaints by simply typing their message and sending it across in the way of a SMS, instead of waiting for long hours to connect with customer care representatives. We at SMS nation think you could also use automated customer messages to ease the user experience.

2. Tracking orders via SMS

E-mails are a thing of the past, because customers these days prefer reading messages rather than opening emails to track their purchase history. SMS nation recommends business owners to use SMS marketing or mobile marketing as a tool to connect with customers on a personalized level. By enabling transaction information sent via an SMS, business owners can help customers track their orders and chart the progress of their orders via SMS. Once a customer is done shopping, he can receive his purchase details over message and can reflect on these messages to map their order status, for e.g., shipping details, delivery date etc.

3. Let your offers count

Companies can make use of SMS Marketing and Mobile marketing to their benefit by sending messages about their latest product offers, special deals, great discounts to their clients via SMS. Since messages flash on the phone screen, chances of customers reading these messages within a few seconds of receiving it are very high. Lets admit it; we all love our phones as dearly as our partners. Therefore the probability of reading offers through SMs is higher than emails. SMS marketing wins over email marketing in such cases, because companies will be attracting more sales by increasing the visibility of their offers in the minds of their customers. Companies can also tailor make such messages by segmenting their clientele and offering them a better discount, for a better customer experience.

4. Customization is the key

We’ve said it before and we say it repeatedly, “CUSTOMIZE” your messages, because they will make your customers feel important. Many business ventures are adopting customization as a core activity. They are routing for methods to make their customers feel more valued, and one can easily do so with the help of SMS Marketing. By creating customized messages for different customers based on their loyalty, purchase history and demographics, companies across the world are winning over their customers by making them feel precious and important. SMS nation recommends you to add a personal touch to your messages by including the name of your clients in your SMS’s, greeting them on their birthdays, anniversaries and other festive seasons. Doing so, can only increase your conversion rate and leave your customers feeling valued.

5. Add “YOU MAY ALSO LIKE” feature

We at SMS Nation realize the importance of keeping customers satisfied, hence we suggest that when your customers are done shopping and are about to check out, you may leave small messages that say “Hi ABC, we thank you for choosing XYZ as your shopping partner and based on your shopping experience with us, we think you may also like the following items”. With the option of SMS marketing at your disposal that is limited by 160 characters, a business house can craft a perfect short yet informative SMS and send it to customers suggesting them to look at products that have a special discount and are similar to what they purchased. This will make your customers realize how closely you track their activity and how much you value their time and money.

At a time where online shopping is taking precedence over traditional shopping methods, e-commerce companies are on a joy ride. With companies running cut throat competition, the only way a company can boost its visibility and sales is by adopting the right medium of communication and SMS Marketing is certainly the most cost effective way to do so. The above 5 strategies are a sure shot way to keep your customers satisfied and earning your company excellent credentials.

Thinking SMS Marketing. Think SMSNation!

For a confidential discussion of how SMSNation can assist your business, please call us at 8010933227 or email us at social@smsnation.in

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