India’s Crypto Swing: Sports Clubs and Teams Join Crypto Backed Token Platforms to Engage Fans

SPORTZCHAIN
3 min readMay 6, 2022

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Emerging Cryptocurrency in Sports, block-chain technology, fan engagement, and Sportzchain token. Let’s see how all this is interlinked with each other.

Enterprises and industries are beginning to recognise the importance of using cryptocurrencies in their daily work, making cryptocurrencies stand out in the fintech space. Conventional industries, such as sports, where the average person cannot imagine using cryptocurrencies for normal operations, are aware of how important they are in terms of economic interests and are therefore involved in the industry. In doing so, the sports industry recognized the potential of cryptocurrencies. Its presence and acceptance have attracted fans worldwide.

In the sports sector in India, fan participation has always been viewed in a very traditional sense. Many people have not fully grasped the notion, nor have they taken advantage of all the creative chances that this discipline provides. In today’s world, it’s all about social media and, ultimately, tweets, likes, shares, and comments. Even now, all teams and clubs use traditional channels of fan engagement such as Facebook, Twitter, and Instagram.

However, it is predicted that the uproar of sports tech and cryptocurrency use in the sports industry is going to be huge. This is due to India’s massive fascination for sports and the sheer love and support that the country has had for decades because of its ingrained culture and childhood memories of all. It is important to note that partnerships and sponsorships have certainly led to increased awareness of the blockchain and cryptocurrency concepts. Therefore, they are an important factor in growth.

In the context of Indian sports, the industry has seen four very active Pro Kabaddi League teams in the field of cryptocurrencies: the Bengal Warriors, Dabang Delhi, Tamil Thalaivas, and the Gujarat Giants. By owning SportZ tokens, by Sportzchain, from these visionary teams, fans can participate in voting and chat forums and receive VIP rewards, AR-enabled features, and exclusive team and sponsor promotions. This only further proves that cryptocurrencies in the form of tokens have gained deserved popularity and notoriety, as they correctly increase fan engagement. SportZ Tokens, with the security provided by blockchain technology, are accessible not only by fans but also by clubs in order to pay the salaries of the players and transfer fees.

The goal here is to increase brand recognition and fan engagement in the true sense, and these new technologies help with that. The clubs and teams have been focussing on exactly that. They have been joining with cryptocurrencies and blockchain-technology based platforms to rejuvenate ways of engaging fans. This is as practical a business move as it comes considering that cryptocurrency is the new foundation, especially focussing on increased fan engagement with features like NFTs, fan tokens, collectables, chances of engaging with the teams or clubs on a personal level, having a say in decisions and generally getting an enhances the sense of belonging towards the teams and the sport. It is an excellent upgrade in India as the love and fascination for sports here is tremendous and this opportunity is not to be missed out on.

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