Apple just told the world it has no idea who the Mac is for
Owen Williams

The simple truth is that markets are saturated and Computers pretty much have reached the physical performance limits with traditional silicone waifer technology. Over the last few years there haven’t been any significant performance jumps — certainly no exponential once, so I’m even tempted to say that Moore’s “law” was proven wrong. It’s dead. Yet the logics of our societie’s operating system (the market, or more precisely the forbidden word “Capitalism”) constantly demands growth, constantly demands innovation, new products. But in fact there are no new products. Only Gimmicks, design changes and planned obsolescence (by many means — changed interfaces, changed processors, discontinued OS support for older machines, older Software not running under new OS Versions with new essentials not running under older OS versions, high-end gadgets that cannot be expanded, batteries that cannot be replaced etc. etc. etc.). Planned obsolescence in its countless guises is one of the main sources of income within the IT industry. Whatever happened to the good old IT and engineering rule of “Never change a running system”? It feels like the modern dogma is “A running system doesn’t earn you money”. I have fully expanded 2011 iMac 27", and as long as it doesn’t break down it is doing a beautiful job. Same with my 2015 Macbook Pro 13". So what do you do with customers who are happy with their old and up and running products? You introduce something that makes them look “outdated”. Say — 4K. Pffft.

What I would like, for example, would be a plug and play solution that would allow me to connect my Macbook and my iMac via Thunderbolt and utilize their common resources for the same tasks — RAM, processor power — you name it. That would be nice! And since we are at it plug and play stacking of MacMini barebones could be a cute thing. Need more power? Just add one or two (or 20) units. Since we are at it: we can do the same with boards in racks. Scalability is the only way to actually really increase performance. And I want to be left alone by “System updates” for the touch bar that I don’t have and also don’t want to have — among countless other things. Apple: believe it or not: I’m actually WORKING with my Macs.

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