“If we want users to like our software, we should design it to behave like a likeable person: respectful, generous and helpful.”
Alan Cooper


Why design systems fail and how to make them work in 2020
Daniël De Wit explains that after shutting down the first design system late 2018 he built a new and improved design system from the ground up.

Data visualisation has gone mainstream
When the United States president is showing a Sharpie-doctored chart, you know data visualisation isn’t hovering at the margins anymore.

How to win over skeptics with qualitative research
The field of design…

“I get very uncomfortable when someone makes a design decision without customer contact.”
Dan Ritzenthaler


Artificial Intelligence and User Experience
Some teams get carried away by the technology and start thinking the AI capabilities alone are going to persuade people to use the product. But they won’t-unless the product actually solves customers’ problems effectively.

Ryan Singer On The Problems With Agile Today
Ryan Singer on why companies are adopting the alternative development model.

Customer Retention is the New Conversion
The new SaaS model is subscription revenue-driven, which begs the question: what is a conversion today? …

“Most business models have focused on self interest instead of user experience.”
Tim Cook


The Eight Pillars of User Research
How can you get started with Research Ops unless you understand what’s important to User Researchers?

Stay away from fake or seemingly realistic data and use as much as possible the real thing.

Design Thinking Isn’t User Experience
Design thinking is everywhere, but definitions and interpretations vary. Is it a paradigm allowing you to “think like a designer?” A platform for creating innovation? If nothing else, it’s a cottage industry offering endless training, workshops and certifications.

Product Roadmap Prioritisation

“Styles come and go. Good design is a language, not a style.”
Massimo Vignelli


Don’t Let Metrics Undermine Your Business
If strategy is the blueprint for building an organisation, metrics are the concrete, wood, drywall, and bricks.

Here’s How the Illustration Design Trend Caught Fire and Why Every SaaS Is Rebranding
Whatever your opinion, one thing is for sure: these little buddies are everywhere right now. For better or worse, they have completely taken over the visual identities of many high-profile SaaS brands.

Large Devices Preferred for Important Tasks
Despite substantial improvements in mobile UX over the past decade, people…

“Don’t underestimate the ripple effect of what you do.”
Leila Janah


How do you Find Enterprise Product/Market fit?
Here are some important considerations to keep in mind as you discover the product/market fit in an enterprise.

Ecosystem Businesses Are Changing the Rules of Strategy
The rules of competitive strategy are not getting any simpler. But a good first step to navigating them is to understand that the traditional moat-based logic of strategy doesn’t work well in a world of platforms and ecosystems.

Simultaneous Triangulation: Mixing User Research & Data Science Methods
Together, User Research and Data Science provide complementary…

“Every great design begins with an even better story.”
Lorinda Mamo


Product Innovation Is Not Enough
We’d all like to believe that innovators with the best product win. Sometimes that’s true. But in the consumer world, where your product is easily observable by your competitors, product innovation is a fleeting advantage.

Great Products Do Less, But Better
When feature bloat can hurt more than help your business goals.

UX Research: The Tinkering Mindset
Researchers working in the instructional-learning field refer to the concept of understanding through play as tinkering.

Creating High-Performance Innovation Teams at Scale
We’re on a continuous…

“Design adds value faster than it adds costs.”
Joel Spolsky


From Innovation to Impact
Six strategies to help you stop design thinking, and start design doing.

Product Managers Make All the Decisions… Right?
What kind of product manager has all the time in the world to think of strategy?! This person surely doesn’t exist.

Defining Design Generalists
Exploring the skill set of an underrated superpower.


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This weekly digest was brought to you by Super User Studio. We solve complex problems using design thinking and user insight to drive businesses forward.

Originally published at https://www.superuserstudio.com on July 23, 2019.

“‘Design creates culture. Culture shapes value. Values determine the future.’”
Robert L. Peters


Collaboration and Transparency: The Keys to Effective Organizations
Communication, collaboration, and continuous feedback are essential to efficient, effective companies.

Rise of the Meta-Designer
This is the profound challenge of meta-design: actually designing the conditions for good design to emerge and thrive.

Well-Balanced Priorities: Long-Term Roadmaps Vs. Short-Term Roadmaps
Why you need a roadmap for short-term plans and a roadmap for long-term plans.

Product Discovery or Product Delivery: How do you Decide?

“‘Does it better’ will always beat ‘did it first.’”
Aaron Levie


The Right Digital-Platform Strategy
Many incumbents are starting to build their own platforms or to forge ties with others. The penalty for not playing may be steep.

In Search of a Better way to Measure Product/Market fit
If you could measure product/market fit, then maybe you could optimize it. And then maybe you could systematically increase product/market fit until you achieved it.

Information Overload, Why it Matters and How to Combat It
It’s important when developing your designs that you don’t create “information overload” — that is presenting…

“Good design is the most important way to differentiate ourselves from our competitors.”
Yun Jong Yong


The Promiscuous Product Manager
As product managers, we should be collecting a variety of frameworks that we can pull out to tackle different types of problems — similar to collecting contacts in a Rolodex.

Plugins are coming to Figma
Watch out Sketch, Figma are introducing the beta for plugins.

A micro-animations library
Animated icons in Lottie Framework and After Effects for immediate implementation to your apps or websites.

Onboard once, share insights often
Research is great, but experience is golden. Actually doing things…

Super User Studio

Super User Studio is a digital product & experience design consultancy based in London & Bath, UK

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