Sean ZinsmeisterThe Best Product Marketing for AI yetIt’s so refreshing to see a story come together around AI:Sep 9, 2017Sep 9, 2017
Sean ZinsmeisterinTowards Data ScienceThe Modern Marketer’s Guide to Machine Learning AlgorithmsMost marketing (and sales) teams have seemingly simple goals: identifying your best customers, targeting prospects who look like them…May 8, 2017May 8, 2017
Sean ZinsmeisterinAbove Intelligent™ — Latest in Artificial IntelligenceAI 101, Part II: How to Deal with Data PreparationMy first post in this series covered what marketers and sales leaders need to know about the four main phases of building predictive…Apr 13, 2017Apr 13, 2017
Sean ZinsmeisterinTowards Data ScienceAI 101, Part I: What You Need to Know about Predictive ModelsWhile predictive analytics and AI are big topics in the sales and marketing profession these days, it can feel daunting when you’re trying…Mar 21, 2017Mar 21, 2017
Sean ZinsmeisterinIreland’s Technology BlogPredictive Analytics & AI — Separating Hype from RealityThese days, marketers can’t read about their profession without getting bombarded with wild claims about how AI is going to disrupt…Mar 3, 20172Mar 3, 20172
Sean Zinsmeister4 Easy Tactics for Infusing AI and Predictive Analytics into Sales ProcessesUnless you were hiding under a rock this year, you probably heard a thing or two about the rise of artificial intelligence (AI) for sales…Jan 6, 2017Jan 6, 2017
Sean ZinsmeisterinTowards Data ScienceWhat’s Really Possible with AI for Sales and Marketing — Beyond the HypeThe hype around AI technology is at all-time high, with the market forecasted to reach $37 billion by 2025. In sales and marketing, the…Jan 3, 2017Jan 3, 2017
Sean ZinsmeisterCentricity. Thy Name is CustomerIt was Jim Collins who once wrote, “Great vision without great people is irrelevant.” This harkening call from popular business manifesto…Jan 17, 2015Jan 17, 2015