Managing Customer Privacy with iBeacon and the New iOS Swift Codes
As the iBeacon technology holds the world by sway with its ability to make accurate analysis of consumer behaviour, privacy remains a looming issue that has to be addressed. The BLE technology which is the underlying technology for iBeacon has streamlined interactions and increased business focus for retailers. The iBeacon transmissions enable receiver to identify things they are near and estimate the distance. Thus, information cannot be collected without permission. It has simple protocols that perform direct instructions and are not tools for advertising, but for creating an efficient and personalized shopping experience.
Two-way iBeacon Communication with Swift Programming
iBeacon can transmit information to another beacon device within proximity of up to 20m. With simple Swift codes, by turning on the Bluetooth, simple messages can be transmitted to the receiver device. A UIViewController coding enables creation of the Beacon, which is broadcasted by UUID and major and minor numbers and CoreBluetooth and CoreLocation libraries. With the IBAction function, the transmit button is hooked up. The viewController handles the iBeacon’s detection and the customer can than decide whether to view the beacon message.