These 3 Simple Graphs Show Why Retention Trumps Acquisition
Kendrick Wang

Very much agree: User acquisition and ASO are very important when growing your app’s audience. However, if you are not able to retain new users for longer than a couple of days, you will end up wasting a lot of money without seeing any outcome for your business.

Having a well working activation, engagement and re-engagement strategy is thus key for long term success and user growth.

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