Advantages and Disadvantages of Hording Advertising
Hording advertisement is also called as billboard advertising. Hording advertising is a very effective promotion tool for your product or service. Can you market your product or company within s econds to your consumers? Yes, you can, through billboards. It is one of the most popular methods of outdoor advertising. Here you can find some pros and cons of hording advertising.
Advantages of Hording Advertising
1.Visibility
It is huge and eye catching for very customer. Hording advertising is placed major thoroughfares and highways, thus, increasing the possibilities of being seen by a great number of people all throughout the day. This advertising medium is effective in catching the attention of the target audience.
2. Access to Targeted Audience
Hording can be placed in areas chosen by advertisers, it will be easier for these companies to reach a particular or specific consumer group they sell their services and products to. Hording can be positioned along the route where prospective consumers drive by or pass by regularly, like in highways.
3. Audience Conversion
The location and unique design of hoardings are instrumental to making sales and converting an audience into an instant customer. If a person driving by sees the hoarding and suddenly realizes the need to buy the advertised product, it will be easier for him or her to drive to the nearest establishment offering that product.
Disadvantages of Hording Advertising
1.Cost
One of the disadvantages of using hording advertising is the money a company needs to spend from the time the hording is set up to the time it is taken down. Apart from signing a contract with the owner of the space, other costs include maintenance and repairs. If there will be natural disasters that will destroy the structure, this will not be inexpensive.
2 .Cause of Distraction
Drawback of this traditional advertising medium is that it can be a cause of road accidents. Since hoardings aim to get the attention of people who are driving or passing by, they are big in size and often have celebrities as endorsers. The people have distracted and at times, get into traffic accidents.
3. Geared Towards Moving Traffic
The targeted audience is mobile, hoardings need to depend on images instead of texts. There are disadvantages that can be attributed to this. First, people will not be able to grasp the message what the advertiser is trying to convey, if they will be in traffic. Second, if there are limited texts then result you will get limited information. Third, since the targeted audience is mobile, there is a limited exposure of hording advertising.
Hording advertisement is one of the best of promoting your business. Hope, this article helpful for finding information. There are many hording advertising agency in Nagpur that gives you better result.
