You are now a Silicon Valley CEO — would you make a difference and improve society, or do whatever it takes to make lots of money, fast? This question lies at the heart of The Founder, a new online simulator by designer Francis Tseng, which was recently launched after a successful Kickstarter campaign. You start by naming your startup, choosing a co-founder, and picking a location to base your company. From there, thruogh a Sims-like decision-making process, you’re encouraged to start developing products and expanding endlessly (and not fail like 90% of startups).