2 seconds is the max for attention and reaction.

And you are worried about your downstream KPIs not lining up or being up to your expectations.

The challenge starts with the 2-second rule, and everything else is a derivative and consequence of the time. That’s all you have on the desktop to grab someone’s attention. And if your site is getting a sizeable mobile traffic, your attention number drops down to 1.7 seconds.

The rule is not limited to just page design but also other content like video on youtube or any other video platforms where the initial frame or the video gif makes a huge difference as this is the part of the video that grabs the 2 second or 1.7-second attention span.

Now, go and do!

Test, learn and optimize!

#ecommerce #ux #webdesign #analytics