eCommerce Today — Aug 22, 2017: Macys cuts 100 jobs and restructures & other top things you should know about
Aug 22, 2017 · 2 min read

Top eCommerce things you should know today — August 22, 2017.
- Marketers Cash In on Eclipse. Brands are piggybacking off the solar eclipse with marketing pitches ranging from funny to absurd to practical. [WSJ]
- MACYS: (1) Hal Lawton leaves eBay to become president of Macy’s. Macy’s taps Hal Lawton, senior vice president of eBay North America, for his digital and omnichannel experience. At eBay, Scott Cutler, head of StubHub, will replace Lawton. [Digital Commerce 360, Internet Retailer] (2) Macy’s to restructure merchandising unit, cut 100 jobs. [Reuters]
- A Spanish B2B produce marketplace cultivates sales in the U.S. Freshdeal and New York-based Fruitspot join forces to expand a fresh produce portal. [Digital Commerce 360, B2B eCommerce World]
- Facebook Usage Among Teens Set to Drop in U.S., EMarketer Says. [Bloomberg]
- INSPIRATION: Mattel, the world’s biggest toy maker, got started in a Los Angeles garage. Elliot and Ruth Handler created Mattel from the ground up and took major investment risks to scale out their toy business. [CNBC]
Check out these stories
- Is your eCommerce business ready for the Holidays 2017? Here’s the playbook! [Sabir Semerkant, Medium]
- How L’Occitane Used Shopify Plus to Launch a Facebook Sales Channel in Just 42 Days. With just a few weeks until Mother’s Day 2017, L’Occitane was determined to experiment in a way many 40-year-old brands don’t. The company wanted to offer a Mother’s Day gift collection exclusively on Facebook and allow customers to check out right inside the social media platform’s application. [Shopify Plus Blog]
- Beat the earnings yet close the stores — 100 stores closing by Macy’s [Sabir Semerkant, Medium]
- 25 books everyone should read in 2017 — Part 1 [Sabir Semerkant, Medium]
- 10 Transcendental Meditations on YouTube [Sabir Semerkant, Medium]
One Last Thing…
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About the Author
Sabir Semerkant is a data-obsessed, Transformative and entrepreneurial Senior Marketing Executive in E-commerce and Digital Marketing offers progressive global experience at growth oriented companies in the consumer goods and e-commerce sector. He is currently the SVP of eCommerce at VaynerMedia working alongside Gary Vaynerchuk and team. He can be found via LinkedIn, Twitter and Instagram. His articles are posted on Medium.
