eCommerce Today — July 25, 2017: Top things you should know about
Jul 25, 2017 · 2 min read

Top eCommerce things you should know today — July 25, 2017.
- Google Parent Posts Strong Ad Growth, But Earns Less for Each Click. Alphabet’s quarterly profit fell by 28% because of $2.7 billion fine from European regulators. Alphabet said clicks on its ads surged 52% in the second quarter from a year earlier. But ads on smartphones and with YouTube videos generally earn less money per ad than search ads on traditional computers, the highly targeted ads that appear atop search results. As a result, Google said its revenue per click fell 23% in the quarter, the widest spread between the two metrics in at least six years. [WSJ]
- K.K.R. to Buy WebMD and Take Majority Stake in Nature’s Bounty. Kohlberg Kravis Roberts said that Internet Brands, a K.K.R. portfolio company, had agreed to buy WebMD Health Corporation for about $2.8 billion. Separately, Kohlberg Kravis Roberts said it would acquire a majority stake in Nature’s Bounty from private equity rival the Carlyle Group for an undisclosed amount. Carlyle would retain a significant stake in the company, which makes and distributes health and wellness products, like Nature’s Bounty, MET-Rx and Sundown Naturals. [NYTimes]
- Alibaba And Amazon: The Fight Is Just Starting. Amazon (AMZN) and Alibaba (BABA) are the kings of e-commerce in their home countries. We could say that Amazon owns US e-commerce and Alibaba owns Chinese e-commerce. As they have established a firm market position in their home turfs both companies are looking for new markets to expand in. [SeekingAlpha]
- Online mattress retailer Leesa raises a $23 million Series B funding round [Digital Commerce 360]
- As Amazon and Wal-Mart consolidate, small retailers are being left in the dust [CNBC]
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About the Author
Sabir Semerkant is a data-obsessed, Transformative and entrepreneurial Senior Marketing Executive in E-commerce and Digital Marketing offers progressive global experience at growth oriented companies in the consumer goods and e-commerce sector. He is currently the SVP of eCommerce at VaynerMedia working alongside Gary Vaynerchuk and team. He can be found via LinkedIn, Twitter and Instagram. His articles are posted on Medium.
