As a designer, part of my role is to clearly understand how people are going to use a product I am working on. Identifying the needs of the users through visual communications tools such as a UX storyboard can bring greater insight into what the user experience should be.

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Storyboarding is a way to explore these scenarios visually, creating an experience for the entire team, and a way to illustrate expectations. Through these storyboards teams learn more about personas, problems they are trying to solve, and highlight questions that stakeholders might have earlier in the process. Through various types of…


Originally published at 99u.adobe.com on March 22, 2019.

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Illustration by Irena Gajic for 99u.adobe.com on March 22, 2019

The design world seems to favor those who develop a strong presence on social media. But what happens when you’re an introverted designer who shies away from self-promotion?

I’ve always been quiet. In school, I barely raised my hand–not because I didn’t know the answer, but because I didn’t want everyone turning to look at me as I spoke.

It still happens sometimes–the rush of nerves and feelings of anxiety that come with being the center of attention. While I never really had to, I’ve taken every type of Myers-Briggs test to confirm what I’ve known all along: I am an introvert.

Read the full story here How to Promote Yourself Online When You’re a Total Introvert on 99U.adobe.com.


A few weeks ago I was looking online for Black Graphic Designers from the past. I was on the beginning of a micro-journey that day to learn about the voices in Graphic Design that I had not learned about in school and the impact they had on the world. In the midst of this search I found an article titled 10 influential black designers from past to present from Lucidpress. From the ten designers listed I only knew of three and felt as though an important part of my design education was missing. …


Originally published at eyeondesign.aiga.org on December 5, 2018.

Sabrina Hall is an interactive art director and graphic designer with Scholastic. Born and raised in the Bronx, New York City, by parents who immigrated from Costa Rica, she believes that “as a woman of color… the design field lacks diversity of thoughts on various topics, such as work-life balance.” Here, she shares how she gained the confidence to manage her work and personal life better by learning to say “no.”

When I was a freelancer for around six years, I was always working, looking for work, or pitching my work. My…


This was a piece that I wrote and was first published on Desklunch Newsletter.

For the past 4 years, I have had the privilege of serving as co-coordinator of the AIGA/NY Mentoring program, a NYC-based program connected to the design community. Prior to this role, I was fortunate to mentor several students for six years, and before that I benefited from the support of two mentors in the early stages of my career. I’m passionate about mentoring and elated to share some of the things I’ve learned about effective mentorship.

Mentoring Can Happen in Unconventional Ways It can occur organically…


Thoughts on: Masks by Shel Silverstein

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MASKS by Shel SIlverstein

Finding blue

I think about how they kept missing each other. Did they pass by one another thinking of blue? When did they stop looking.

The sky is blue.

The ocean is; blue.

How does one understand that they are blue.

Being blue. Seeing blue. Feeling blue.

“She had blue skin” — it was her essence, her element. What she was born with.

What if the blue is covering, stifling, sticky and blue. The masks get too tight and we don’t get air.

If we can’t breathe then we turn blue.


I keep telling myself to share more. Over the past six months I have been writing in notebooks, sticky notes, slacks and emails. Writing presentations, writing a chapter for a book, and writing about conferences. I have been working on many projects which I am excited to share and keep telling myself — then share. So here is to the beginning. My first of more to come. I hope to look back at this in a year and think “ah that was my first Medium post”.

Sabrina Hall

Interactive Art Director / Graphic Designer / Visual Designer. Co-Chair of the AIGA/NY Mentoring program. New Yorker. Avid learner. Bronx native and explorer.

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