Stuck on how to write about yourself or what to say on your freelancer services webpage? Here are a few tips that will help you out (plus grab the worksheet to implement these ideas on your website right away)!
Tips for writing your freelance services webpage:
- Write as though you’re talking to a friend about your work. What would you tell them about what you do? How would you describe your business and the services you offer? Thinking about it as a friendly conversation with someone you trust can make this process feel less intimidating. If you feel awkward or uncomfortable talking about your business on your freelance services webpage, going about it as though you were chatting with a friend will make this a little easier.
- Consider what you’d say if you were talking about someone else’s business. Sometimes if you’re feeling sapped for creativity, you just need to take a step back and look at it from a different angle. What stands out to you when other businesses promote themselves? What would you say about them if you were raving about them to a friend? Apply those ideas and phrases to your own business.
- Include testimonials. There’s nothing quite like letting someone else do the talking for you! Ask past clients (or friends who you’ve provided services to for free) to provide you with honest, genuine testimonials that you can pepper throughout your freelance services webpage. This will increase your legitimacy as an expert in your field, as well as enable potential clients to learn more about your work through someone else’s perspective.
- Add samples of your work or a portfolio. This is easy for a blogger offering freelance writing services (after all, your blog IS your portfolio in that case!), but if your service isn’t quite so straightforward as that or if you don’t have a blog, a simple PDF with samples or links to your work on other websites (or high-quality images of the work you’ve produced) will do nicely.
- Outline what you do (and don’t) offer with your freelance business. If you can get really specific about your speciality niche, that will help clients to understand that you are an expert in your field. You can always also include a note at the bottom of your freelance services webpage indicating that you provide other similar services in a broader sense so as to appeal to a larger audience and get the best of both worlds.
- Include your prices. If your prices scare people away, that’s probably a good thing, because it means they don’t value your work at its true worth. You don’t want to have those people as your clients anyway if they aren’t willing to pay you what you are worth. There’s also a very real possibility that a potential client who is willing to pay you what you’re worth won’t both to contact you to inquire about your rates if they aren’t published on your freelance services webpage, so it’s better to remove that extra step a potential client would have to take (in contacting you for your rates). Make it as easy as possible for someone to hire you! (Want more info on how to set rates for your freelance services? Click here for a blog post on the pros & cons of different pricing strategies.)
- Describe what makes you unique. You don’t need to say this in so many words (in fact, if you begin a sentence with “What makes me unique as a freelancer is…”, your potential clients will probably raise an eyebrow and click away from your site), but you should highlight what you offer that sets you apart. For example, do you do a 48-hour turnaround for rush jobs? Do you have some kind of super specific background that gives you an amazing insight to your work that other freelancers in your industry wouldn’t have? Basically, why should a client hire you over another freelancer?
- Be very clear about how clients can get in touch with you. Email communication is my personal favorite, especially since pretty much everyone has an email account (plus, not every potential client will be willing to fill out the contact form you have on your website — remember that it’s about removing barriers and making it as easy as possible for clients to hire you!). You can even include here what your process is or how quickly clients can expect to hear from you if you so choose.
So: where should you go from here? Now you need to actually get started with outlining the services that you offer! Get to it: