The GDPR will be coming into effect on the 25th May 2018 but what is it?

There is a lot of confusion and fear surrounding this new regulation. The clock is ticking so now is the time to straighten things out and get to grips with the GDPR to ensure you are fully compliant. The European Commission released a proposal of the GDPR framework in 2012. This has since created much worry within the EU, with most Countries debating and negotiating their own agenda for the final draft. In our modern society there is data around everything that we do and we leave data trails wherever we go. That is why it was paramount that the European Commission were thorough in their decisions, considering every possibility, every individual and every country and the effects and impact this would have on peoples lives and their economy. One slight overlook could cause total devastation. With the process taking over 6 years from start to its implementation before the regulation comes into force there has been plenty of time for the European Commission to address any concerns that have been highlighted.

So back to the point in hand, what is the GDPR? The General Data Protection Regulation (GDPR) is a new set of data security regulations and will affect any organisation that handles or processes EU citizen data regardless of where the said organisation is based in the world . Previous to the GDPR, countries were responsible for their own data protection, there were directives from Brussels which they could pick and choose what parts they wanted to implement. However when the GDPR comes into force all countries within the EU will be bound by the same regulations creating data equality throughout the EU like never before. As part of the new regulation you will be required to provide proof that you are adequately handling and protecting any personal data you hold. All companies are responsible for ensuring they are working within these regulations and if they are not they will be heavily fined.

With the GDPR rapidly approaching what better time to introduce a CRM system into your business. A CRM system can help you manage many aspects of the GDPR with ease so there really is no need to panic. Here are just a few points on how a CRM system can help you manage your data in order to comply with the GDPR :

Consent — A CRM system can provide multi point consent tracking, which includes the time, date and even recordings of any phone calls as well as the tracking of any emails sent and any links contained links within said emails. All the information related to each record and the consent received is there for you, this saves time and confusion and also makes it easy to provide evidence of your procedures to your DPO or any other authority that requires proof of consent.

Storage — With a CRM system you can store your data securely. CRMs usually come equipped with anti-hacking software, you can also install passwords so you can choose who has access.

Accuracy — A CRM system can ensure accuracy regarding all aspects of your data. A CRM can use various different data validation applications, third party validation through address checking or email pinging at the point of collection. This ensures the maintenance of a single users records within a central database to ensure consistency. There is no room for mistakes or complacency when the GDPR comes in to play, consistency is key.

Integrity and Confidentiality — With confidentiality being pretty much the focal point of the GDPR it is extremely important. A CRM system protects your sensitive information by password and data can be encrypted. Data can be updated and cleaned on a regular basis to be extra careful. Your CRM system can also automate the removal of data after a certain period of time as per the new regulation, eliminating the risk of human error.

Access Request and Right to be Forgotten — Rather than spending time looking for the correct information a CRM system will allow you access to information or data upon request. Also, a CRM system enables the deletion of data using the one central source rather than having to go through different systems or files in order to find or delete data. This both saves time and eliminates error.

Reduce Data Breeches — With restricted access, passwords and data encryption all available a CRM is a safe and secure place to store your data. Furthermore it’s a wonderful tool to help you manage it with ease.

SuiteCRM has all this functionality and much, much more. With the GDPR getting ever closer there is no need to panic yet but don’t stick your head in the sand either, why not download SuiteCRM today? SuiteCRM can help make some of the processes required by the GDPR easier to implement and make it stress free and easier to manage. If you would like a more comprehensive and detailed overview of the GDPR feel free to download our GDPR White Paper. https://marketing.suitecrm.com/gdpr/gdpr

If we can help you or you have have any questions regarding the GDPR or SuiteCRM then please contact me at amelia.campbell@salesagility.com