No company exists in a bubble. Even if your brand is operating in an obscure industry, it helps to research competitors. Consider what sort of images and branding they’re using. If possible, you’ll want to consider their sales and market reach compared to yours.
How To Design a Brand Identity That Works
Jon Westenberg
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Do everything they do, find a way to do it better, do something different, so you can eventually do what they’ve never dreamed of!

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