Technology Transforming Sales — SalezShark

Transforming Sales

The sales team is the most crucial link between your organization and the market. An ineffective sales team can be detrimental to your organization’s efforts of improving market penetration and achieving target sales. Today, with the prevalence of new smart technologies, many sales organizations are equipping their sales team with tech solutions to increase productivity and boost sales. Therefore, technology is now playing an influential role in the sales operation of an organization.

By embracing new technology such as Sales Automation Software, Lead Intelligence and Lead Management Software Solutions, and effective CRM, sales teams can minimize time invested in data entry, and use it to gain better understanding of prospects and existing clients and other core selling activities. By embracing new technology such as Sales Automation Software, Lead Intelligence and Lead Management

Here are some ways how these productivity-enhancing technologies can help organisations gain a substantial advantage over competitors and develop more productive sales teams:

Lead Generation

Knowing your customers is a pre-requisite to high performing sales. A good CRM Software for Sales & marketing provides information on existing and prospective client that helps in understanding their intention and activities. Moreover, since leads today have more information on their hands than ever before, similarly, it is imperative for sales people to have as much information as possible about their prospects as well. As per studies, two-thirds of the buying process has been completed before a prospect gets in touch with a sales rep. This is why sales managers should invest in a good Leads Management CRM Tool, which can provide the right information to help sales reps create their marketing strategies and conversation, in accordance to the needs and requirements of their clients.

Reduction in Manual Processes

Sale CRMs minimizes the amount of manual data entry that a salesperson needs to do on a daily basis. Also, Easy Marketing Automation solutions streamline internal processes through an automated process that saves time, where team member can dedicate more time to revenue generating activities, rather than data entry.

Engaging customers

In today’s hyper social age, the number of tools and technologies available to sales professionals and customers is only increasing. Consistent communication asserts the fact that you care about more than just selling. Maintaining consistent interaction with potential and existing customers can prove to be challenging. For this, there are incredible CRM tools and platform for one-to-one connections that creates unbreakable bonds. Such technologies can handle and streamline all social media activities as well. This creates a more personalized experience and can go a long way in building customer trust and loyalty.

Analytics and reports

Sales acceleration, predictive analytics, and automation are now the norm in sales. These have contributed immensely in establishing relationships and improving communication with prospects and existing clients. They help sales reps engage in meaningful conversations and craft products and services based on individual personality, giving organizations a competitive edge in the marketplace.

In a nutshell, technology has brought a paradigm shift in the way businesses operate and function. Innovative sales and marketing technology have a major role to play today, as they increase a salesperson’s productivity, leading the organization on a greater trajectory to growth and progress.