Sam ArellanoEverything I Learned About Branding, I Learned From My FriendsAllow me to set the scene.Mar 25, 2019Mar 25, 2019
Sam ArellanoThree Ways Brands Blow It1. Lack authenticity. Authenticity is measured by the culture it creates within a company. This starts at the top. Either its woven into…Nov 10, 2018Nov 10, 2018
Sam ArellanoPosition Narrow, Catch WideAlthough obvious to the best marketers, “position narrow, catch wide” seems counterintuitive to nearly everyone else. It means, if you…Nov 8, 2018Nov 8, 2018
Sam ArellanoDon’t Lose Your Perspective!When I was in your position running from meeting-to-meeting and fire-to-fire, I remember thinking fearfully “am I really focused on what…Nov 1, 2018Nov 1, 2018
Sam Arellano6.5 Reasons Why Brand Positioning Is EverythingWhile you can’t actually brand something (unless you’re a cattle rancher), you can position it. Positioning in fact, is the real art of…Oct 17, 2018Oct 17, 2018
Sam Arellano7 Ways To Know If You Have A Strong Brand MessageWhatever you’re selling, it needs to be reduced to a single idea that can stick in someone’s head. It needs to stand out from all the…Oct 17, 2018Oct 17, 2018