“If you haven’t thought about it yesterday, its already passed you by.”

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Strategy in 2017

Strategy in 2017

Last year I ended a similar post by saying that, “there is no digital strategy, just strategy in a digital world”. As we begin 2017 it holds yet more truth now than it did before. If you haven’t thought through your innovative idea yesterday, its time has already passed you by.

Digital is at the center of everything that we think about and everything that we touch. Let’s take buying milk for example. It’s hard for digital to not be a part of the experience. I may order from an online app that delivers the milk to my house, if not that, I may use the groceries store coupon app while at the store. If neither of those then there is a good chance I have my grocery list saved in a to do list app and at the very least my wife has texted me to remind me to get the milk. …


Feelings are not hard to come by this week, unraveling and putting words to their meaning is. While there are so many pieces of social media that divide us, I want to let my family and friends know that to see and hear how everyone is handling our current political climate really does make a difference. So here are my thoughts on the week.

This is the first Presidential election in which I am a parent. 8 years ago I hopped in a car on a whim, and headed to Chicago to be in the midst of the American community when Obama was announced President. …


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I recently saw a quote posted to LinkedIn and decided to share it almost immediately. The quote was, “there is no digital strategy, just strategy in a digital world.”

True, and then again, not at all.

Being a strategic thinker is something that all professionals should strive to do, no matter what their expertise. I work with clients everyday on their digital strategies for integrations, implementations and innovations on their current web applications. But the second I forget that all of those software pieces, touch real people, I forego all strategy.

Their is focused digital strategy, it just needs to be implemented by someone who see the big picture, not just their piece of the puzzle. So in the end, a more apt quote might be:

“There is no digital strategy, just strategy and sometimes its digital and sometimes its not.


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Just a few short weeks ago the social media world was awaiting the SEO apocalypse as Mobilegeddon drew ever nearer. But April 21st has come and gone, Googles new algorithms are in place and things are pretty quiet across the wild web. For something that had so much buzz and anxiety around it why has it suddenly gone by the wayside as if it never happened? Because businesses with a web presence were in one of these three situations.

First, if you weren’t anxious about Mobilegeddon, then having a mobile-friendly website isn’t a necessary tactic of growth for your business Secondly, if being mobile-friendly is core to your growth strategies then your companies web presence was already responsive. And lastly, some companies were anxious about the change because they don’t know if they need to be mobile-friendly and the fact they don’t know is as much an issue for worry as Mobilegeddon itself. …

About

Samuel Usem

biz tech Evangelist | startup thinker | addicted to all good gear | husband | father | beer, MN, @KatieUsem lover, not in that order | squirrel

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