Dear Friends, Neighbors, and Dreamers

Samella Watson
3 min readApr 3, 2024

An Open Letter To My Community About Me!

If you’re reading this, you’re part of my journey that started with a single flight from Chicago to sunny LA. That trip did more than just transport me across the country; it transported me into a world of possibilities I never knew existed yet I desired so much. It was there, amidst the lifestyle of my rich auntie that a seed was planted for me. A seed that has been blooming every since that trip. It was as if I heard a whisper saying, “Look deeper Samella, there’s more out there to explore.

Let’s fast forward to 2012, as I landed in Miami with a bit of hope and a knack for making my dreams a reality. #thepowerofmanifesting I had no friends, no job lined up, and no savings — just a burning desire to look deeper and explore more. Moving to Miami wasn’t just any normal transition; it was my proving ground, a place where I learned that with faith the size of a mustard seed and the ability to hustle with a spirit of excellence, anything is possible.”

“I worked as an overnight hotel manager for over six years, which seemed long, but my belief in my dreams of becoming a successful entrepreneur was stronger. The first proof points of my ability to achieve greatness were the move to Miami and my fortitude to start a tech company named Sebiya, whose name means ‘A young woman,’ without a lick of entrepreneurial experience. Sebiya, born from my many nights in hospitality, served well as a stepping stone until its closure in 2022. But as they say, when one door closes, another opens.

This May, we’re opening applications for our membership-based home exchange platform, with exchanges set to begin just in time for Summer. #HotGlobleSummer. Our neighbors can spend less and travel more, enjoying significant savings of 80% quarterly on accommodations.

Imagine someone just like you, ambitious, a goal-chaser busy forging a path in both business and life, with a yearning to see the world and enrich their lifestyle. If that resonates with you, then know that BLCK is crafted with you in mind. We’re building a world where dreamers can explore without boundaries, neighbors can connect without constraints, and generations can live without limits.

This open letter extends beyond my personal founder story; it mirrors a narrative that also lives within you.

So, consider this your invitation. We invite you to join our community, a space where the power of collective dreamers and shared explorations is not just believed in — it’s the foundation of our very existence. I share this with you because the journey to discovery, to adventure, and our next great chapter shouldn’t be a solo endeavor — it should be a voyage filled with like-minded souls, each with their own stories of resilience, ambition, and an undying craving to simply write more chapters.

At BLCK, we draw inspiration from St. Augustine’s profound insight: ‘The world is a book and those who do not travel read only one page.’ It’s our collective mission to turn those pages together, unveiling the untold stories and venturing into the unread chapters that the world has to offer.

So here’s to dreaming on a grand scale, to embracing global exploration, and to embarking on this journey hand in hand.

Welcome to our BLCK!

Let’s gear up for our #HotGlobeSummer as we embark on new explorations together! We look forward to seeing you at the top!





Samella Watson

Founder of BLCK, Innovator, Cultural Catalyst